How to Grow Your Business Network With Social Media

social media how to Is your business or company struggling to find new customers?

Do you know how to build your business network on social media?

Before you can sell, you have to create a trusted relationship with your future customer.

In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects and leads for your business.

#1: Join a Conversation on Twitter

Tweet chats are great for person-to-person networking on Twitter and they can act as one of the single best lead generation tools in social media.

You can consult a number of lists to quickly locate chats that are relevant to you. These lists include hashtags and other key information like date, time and the name of the host or owner of the chat.

tweets from #blogchat

A tweet chat example.

The best thing about tweet chats is that while almost everyone starts out a stranger, over time the participants begin to know one another and develop relationships that extend beyond the regularly scheduled chat.

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How to Set Your Social Media Strategy and Measure It

social media expert interviewIn this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

Be sure to check out the takeaways below after you watch the video.

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Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+?

Are you wondering whether it is worth managing yet another social network?

To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.

You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Influence People With Social Media

social media expert interviewIn this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter.  Mark is also an MBA teacher at Rutgers University.

Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.

Be sure to check out the takeaways below after you watch the video.

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How Aetna Is Building a Social Media Presence

social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

You’ll discover what they’re doing to achieve this within their social community.

Be sure to check out the takeaways below after you watch the video.

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Does Your Brand Pass the Mirror Test?

social media expert interviewIn this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.

You’ll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.

Be sure to check out the takeaways below after you watch the video.

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How Intel Connects With Consumers Using Social Media

social media expert interviewIn this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers.

You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.

Be sure to see the other takeaways below.

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How Starbucks Engages Millions of Facebook Fans

social media expert interviewIn this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.

Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of how Starbucks uses video marketing on different social media channels.You’ll also find out what Alex refers to as their “scrappy” approach to social media.

Be sure to check out some more takeaways below.

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