Does Your Brand Pass the Mirror Test?
In this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.
You’ll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.
Be sure to check out the takeaways below after you watch the video.
How Intel Connects With Consumers Using Social Media
In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital). Michael shares how Intel uses Twitter and video to connect with consumers.
You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.
Be sure to see the other takeaways below.
How Starbucks Engages Millions of Facebook Fans
In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.
Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of how Starbucks uses video marketing on different social media channels.You’ll also find out what Alex refers to as their “scrappy” approach to social media.
Be sure to check out some more takeaways below.
