5 Ways Online Businesses Are Succeeding With Social Media

social media how toMarketing your online business through social media websites can be a great way to encourage engagement with your brand in a low-pressure setting.

However, getting started with this new type of media can be intimidating for some business owners.

Take a look at the following five examples of ecommerce websites that are succeeding with social media for ideas on how to use social media effectively.

#1: Use Facebook Apps Strategically to Guide Users

As social media expert Amy Porterfield mentioned in her recent “How to Use Facebook Apps to Improve Fan Engagement,” article on Social Media Examiner:

Since page admins can no longer designate a default landing tab (also referred to as the “default welcome tab”), businesses need to get more creative and use custom apps to direct Facebook page visitors to take action.

One example of an ecommerce website that’s taking this principle to the next level is ShoeDazzle, the discount footwear retailer, with its custom Style Profile app.

Once Facebook visitors grant access to the app, they’re able to complete the quiz to find their ideal style matches and are then redirected to specific purchase pages on the ShoeDazzle website, encouraging purchase decisions and eliminating the “tire kicking” that can occur with social media visitors.

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26 Tips for Integrating Social Media Activities

social media how toAre you seeking ideas to integrate your social activities?

To be successful, no social media effort can truly exist as an island.

Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.

#1: Apps Increase Brand Awareness and Customer Loyalty

“Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency.

They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours. “The right smartphone application or app can help businesses increase brand awareness and customer loyalty.”

Would a smartphone app be a viable option for your business?

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9 Ways to Integrate Email and Social Media Marketing

social media how to

Are you wondering how to add social media to your email communications?

Email and social media marketing go together like Batman and Robin.

They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.

Is Email Dead?

In this article I’ll show you how to combine email marketing with your social media efforts.

In a recent StrongMail survey, ”More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″ (as reported by MarketingProfs on December 12, 2011).

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9 Tips for Integrating Social Media on Your Website

social media how toAre you leveraging the power of social media on your site?

Together, social media channels and your website should work seamlessly to promote your online brand.

However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.

In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.

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9 Companies Doing Social Media Right and Why

social media reviewsIs your business experiencing the social media success you had hoped for? Are you curious what successful companies are actually doing to gain social media success?

You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.

You’re sure to find inspiration for your social media efforts here.

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9 Ways to Transform Your Website Into a Social Media Hub

social media how toShould your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

Keep reading to discover how.

Should Your Site Be Social-Enabled?

There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

Yet, for most of us, our websites are still where the rubber meets the road. It’s where you turn visitors into leads and prospects into customers. It’s where you build your lists and sell your goods.

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Social Media Integration Big Theme for 2010

social media researchSocial media integration is becoming a big buzzword this year.  As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.

Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiences—online and offline.

#1:  Marketers Ditch Silo Campaigns and Report Social Media as “Critical for Success” (Alterian)

As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social media–saturated world.

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3 New Studies Show Value of Social Media & Businesses Slow Response

social media researchThere are some interesting studies surfacing lately in the world of social media.  Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.

#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking

According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

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New Study Reveals Facebook Better Than Twitter for Marketers

social media researchThe team at Social Media Examiner recently received a real gold mine of social media insight.  It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report.

By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data.  This approach adds greater integrity and scope to the overall results.

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