Want influencers to share your posts with their large audience?
When you understand what motivates people to share, you’ll be more successful.
In this article you’ll discover five tactics to encourage influencers to share your content.
Why Target Influencers?
In a study of over 100 million articles, BuzzSumo found that the number of influencers who share a piece of content has a compounding effect on the total number of shares. On average, they discovered that a post shared by one influencer resulted in 31.8% more social shares. When three influencers shared a piece of content, it doubled the total number of shares; five influencers quadrupled it.
It’s the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing.
Recently, my company managed to inspire 60 such influencers to participate in our event, called The Influencer Project, and they even took it upon themselves to help spread the word.