How to Craft Instagram Posts That Drive Sales

social media how toDo you use Instagram to promote your products and services?

Interested in ways to drive sales with your posts?

A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.

In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.

instagram posts that drive sales

Discover how to craft Instagram posts that drive sales.



5 Brands on Instagram That Succeed With Influencer Marketing

social media how toAre you looking to increase your visibility on Instagram?

Have you considered reaching out to influencers?

Partnering with influencers increases reach, brand awareness and revenue.

In this article you’ll discover five brands tapping into the power of Instagram influencers.

Why Use Influencers on Instagram?

With more than 300 million users, Instagram has become one of the most engaging visual platforms. Product promotion is key on the platform, and there is no better way to showcase your brand’s offerings than partnering with social media influencers.

five brands succeeding with instagram influencer marketing

Discover five brands succeeding with Instagram influencer marketing.



9 Tips for Becoming a Social Media Influencer

social media how toDo you want people to come to you for social media advice?

Are you trying to become a social media influencer?

Publishing on social media is a great way to share expert knowledge and develop your influencer status.

In this article I’ll share nine tips that can help you become a social media influencer.

become a social media influencer

Discover nine tips for becoming a social media influencer.



5 Tools to Boost Your Social Media Productivity

social media toolsAre you overwhelmed with your social media responsibilities?

Looking for ways to perform tasks more efficiently?

Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.

In this article you’ll discover five social media tools to improve productivity.

tools for social media productivity

Discover 5 tools to boost your social media productivity. Image background: Flatiron.



3 Ways to Use Social Media for Business

social media how toIs social media working well for you?

Are you approaching it the right way?

Everyone uses social media differently, and the approach you use should be based on your goals.

In this article I’ll share three ways to use social media to get the results you want for your business.

use social media for business

Find 3 ways to use social media for business.

#1: Sell Products or Services

The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.

When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.



How to Get Started With Social Media Marketing

social media how to Do you need a beginner’s guide to social media marketing?

Looking for something to help you get started with social media?

Social media is a conversation you can join any time. Join now. You’ll be welcomed.

In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.

getting started with social media graphic

Advice for beginning social media marketers.



Blogs Outrank Social Networks for Consumer Influence: New Research

social media researchAre you wondering how to influence potential customers and prospects?

The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

In fact, blogs rank favorably with consumers for trust, popularity and even influence.

Here are some interesting findings from the Technorati report.

#1: Blogs Influence Consumers’ Purchasing Decisions

The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).

Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.

online services high in influence

Consumers consider blogs to be trusted sources of information.



How Social Media Drew 27,000 More People to the Races

social media case studiesIn Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.

This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals.

But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.

With virtually no other marketing changes, social media boosted attendance this past season by 4.2 percent.

“That’s an increase of 27,000 bodies,” said Craig Dado, senior vice president of marketing at Del Mar Racetrack. “In this economy, I’ve got to be honest, it was a little bit surprising.”



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