4 Social Media Goals Every Business Should Measure

social media how to

Are you winging it when it comes to your social activity?

The expression “social media ROI” gets tossed around frequently and you know it’s important.

But where do you start and how do you relate what to measure online with your overall business goals?

Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.

Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.

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6 Ways to Track the Impact of Social Media on Public Relations

social media viewpointsHave you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).

Why social media and PR?

As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways. As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before.

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How to Measure Social Media’s Impact on Customer Retention

social media how toDo you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.

The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?

To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces.

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Top 5 Social Media Myths Debunked

social media toolsAs with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.

It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.

Myth #1: My Customers Aren’t on Social Media

Wow, if I had a dollar for every time I heard this one….  Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.

The fun part is all you need is a little data to convince people that their target customers are indeed on social networks.

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