26 Tips for Improving Your Social Media Marketing


social media how toDoes your social media need a boost?

Do you want to add something to your online marketing?

Trying new things can be fun and refreshing, for both you and your audience.

In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts.

26 tips to improve social media marketing

Discover 26 tips for improving your social media marketing.

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How to Use Visuals to Engage Your Audience


social media how toDo you want to create posts that generate higher user engagement?

Are your visuals driving social media traffic?

People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.

In this article I’ll show you 11 ways to increase social sharing and fan engagement with images.

use visuals for engagement

Discover how to use visuals to engage your audience.

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How to Create Social Media Images That Support Your Brand


social media how toAre you getting maximum results from your visual content?

Do you use fonts, colors and clever effects to make your company’s images more recognizable?

Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.

In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.

social media images to support your brand

Find out to create social media images to support your brand.

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How to Improve Your Social Media Ads Using Brain Science


social media how to

Are you advertising on social media?

Do you want more attention for your social media ads?

The way you design your ad impacts how much attention it gets with social media.

In this article you’ll discover what the brain pays attention to and tactics for holding that attention.

How Attraction Works

Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.

In other words, it decides what you pay attention to.

improve social media ads

Find out how to improve your social media ads using brain science.

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How to Design Social Media Images for Brand Recognition


social media how toAre you posting images across social networks?

Do you use them to extend your brand recognition?

The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.

In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.

branding social media images

Find tips for branding your social media images.

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How to Optimize Your Images to Work Across Social Networks


social media how toDo your images look good on all social platforms?

Are you making different images for each type of social share?

Creating one image that looks good on several networks saves time, money and improves your visibility.

In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.

Why Make One Image?

Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can have a dizzying number of recommended sizes.

Creating separate images to look good on each social channel can be time-consuming and costly.

optimize image for three social networks

Learn tips for optimizing a single image to work across three social networks.

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How to Take Your Visual Content to the Next Level


social media how toDo you want to share stronger visuals?

Have you looked at what other content creators are doing?

Watching what works for others in your industry can help you create content that increases engagement with your own audience.

In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your own visuals.

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#1: Generate Ideas From Pinterest

When seeking visual inspiration, Pinterest should be your first stop. You’ll find lots of creative ideas uploaded and shared by others that you’ll want to repin. You may also get ideas for pictures to take and pins to create, as well as inspiration for your blog.

take visual content to the next level

Find out how you can take your visual content marketing to the next level.

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How to Repurpose Blog Content for Social Media


social media how toDo you spend a lot of time writing blog posts and creating social media content?

Ever feel like you don’t have enough time to focus on both?

The solution is simple: repurpose your blog content by using it in new ways on social media.

In this article I’ll share how to repurpose blog content for social media platforms.

Why Repurpose Content?

Content repurposing can help you “be everywhere,” since it can be distributed in different forms on multiple social media sites. It also helps you reach people who would not consume the content in its original form.

repurpose blog content

Repurpose your blog content for social media networks.

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How to Create Shareable Social Media Images: 3 Powerful Tools


social media toolsDo you include shareable images with your articles and updates?

Can you create them yourself, or do you think you lack design skills?

It doesn’t make sense to hire a graphic designer every time you need an image.

In this article I’ll show you three online design tools to make your own shareable images–no formal design skills necessary.

3 tools to create social media images

Find 3 tools to create social media images.

#1: Create Reusable Images With Layers

Canva is an online tool built by designers who had non-designers in mind. When you open your account, Canva offers a quick tutorial and five Starter Challenges to get you going. You can also check out the other design tutorials on the home page–each one takes about three minutes.

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