5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

social media toolsAre you using hashtags in your social media campaigns?

Do you want to find tools to help manage your hashtags?

The right tools can help you launch, track and analyze hashtags across social networks.

In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

subway januany tweet

Subway uses hashtags that are memorable and easy to track.

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5 Ways to Combine Twitter Scheduling With Real Time Activities

social media how toIs there an easy way to engage with people in real-time while balancing Twitter scheduling needs?

Do you know when to schedule your posts to best reach your followers?

Are you looking for ways to join in discussions with real-time posts?

In this article, you’ll discover how to use both scheduled and real-time social media posts in your social media strategy.

man-maintaining-balance-istock-image

Find a balance between real-time and scheduled social media updates. Image source: iStockPhoto.

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4 Ways Marketers Can Use Facebook Hashtags

social media how toHave you started using Facebook hashtags for your business?

Are you wondering how to best use a Facebook hashtag?

In this article, I’ll reveal four important benefits of using hashtags on Facebook.

I’ll also explore important considerations when putting together your hashtag strategy.

Why Facebook Hashtags?

As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.

Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.

When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.

Here’s how you can use Facebook hashtags:

#1: Expand Your Reach

As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.

Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.

walking dead hashtag

The #WalkingDead hashtag connects people interested in this show.

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How to Use Hashtags in Your Social Media Marketing

social media how toDo you use hashtags in your social media marketing?

What if someone else is using the same hashtag about a totally different topic?

Even worse, what if your competitor is using the same hashtag about the same topic?

Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider to maximize your hashtag’s exposure.

What’s a Hashtag?

A hashtag is a pound sign (#), but it’s also used on Twitter to categorize messages.

According to Twitter, hashtag is defined as follows:

hashtag definition

Definition of hashtag from Twitter.

Since the first person used a hashtag in August 2007, they have become one of the most commonly used symbols on Twitter. People use them to organize conversations, tweet at events and engage in conversations online.

But in order to have a successful marketing campaign using a hashtag, you have to know how to pick the right hashtag.

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