Are You Using Social Media as Social Proof?
Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?
You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.
First, let’s talk about the phenomenon I’m referring to. Influencing people you don’t know (in this case, new web visitors) by using information is known as social proof. 
