How Free Speech and Social Media Fit Together

social media viewpointsYou’ve heard it or have seen it posted…

Someone saying they can say whatever they want, post whatever they want and no-one can do anything to them.

As if the First Amendment is their sword and shield. And you can’t do anything about it.

Freedom of speech. Three words that get thrown around and written about so often that what the expression means is more about misinformation than truth.

And misinformation can be detrimental to online professionals as they try to separate the wheat from the chaff and understand a right so important to the foundation of the United States that the founding fathers made it the first amendment to the Constitution to better clarify what rights belong to its citizens.

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

Source: First Amendment, U.S. Constitution

This article will specifically focus on the portion relating to speech and how this applies to the online community.

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3 Steps to an Effective Social Media Strategy

social media how toDo you have a social media strategy for your business yet?

If you don’t, you could be missing out on game-changing results.

According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.

The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.

The good news? You don’t need to be everything to everyone anymore. Chances are your strategy will be more effective if you keep it simple.

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This Week in Social Media: The News You Need to Know

social media researchAre you struggling to keep up with what’s happening in social media? We’re happy to introduce a new weekly column where we review the hot social media news items of the week.

To help you keep up-to-date with social media news, here are some of the links that caught our attention this week.

Click through the links to get the full story and then be sure to come back and share your comments below.

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How to Create Social Media Business Guidelines

social media how toSocial media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact on the success of your social media endeavors.

In this article, I’ll introduce you to social media guidelines for all your employees and your social media management team, and for crisis management and specific platforms. I’ll also take a look at important considerations for big and small businesses.

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9 Ways to Sell Social Media to the Boss

social media how toConversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.

However, there are still many who are struggling to ‘sell’ social media to their executives.  And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”

Let’s explore 9 ways you can make a good case for social media programs.

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