How to Increase Your Social Media Following by Over 700%

social media case studiesAre you looking for creative ways to grow your social media following?

Are you dealing with limited resources?

Then you’ll want to study what Microsoft Dynamics did.

How is a giant like Microsoft the same as everybody else when it comes to social media marketing?

They have the same challenges as any company. They have to figure out:

  • Whom they’re talking to
  • What their needs are
  • Where and how to talk to them

And even though they’re Microsoft, they still have limited resources to do it all. So how does Microsoft do social media? They start by trial and error, and then see what works and what needs changing. Sound familiar?

Over the past two years, Microsoft Dynamics, a business group of Microsoft, pruned their social channels by half, but now reaches more customers.

I spoke with Kelly Rigotti, senior marketing communication manager of social media for Microsoft Dynamics, to learn how they did it.

microsoft vine video

Microsoft Dynamics uses Vine videos as visual elements in their Twitter stream.

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How to Improve Your Social Media Marketing With Blogging

social media how toDo you blog? Are you active on social media?

Have you integrated your blogging with your social activities?

Blogging can help you improve your social media marketing.

In this post, you’ll discover four tips to enhance your social media efforts using your business blog.

#1: Share Your Blog Posts in Your Social Status Updates

Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?

The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your followers something more valuable to read than a product or service sales page.

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3 Ways to Use Social Media to Improve Your Search Rankings

social media how toAre you happy with the traffic coming to your blog or website?

Have you kept up with the changes in search engine optimization (SEO)?

This is essential for most businesses today.

Keep reading to learn how Google changes are making social media more important and what you can do about it.

Recent Google Changes Put Spotlight on Social Media

On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs).

google penguin

Google's Penguin algorithm update was a recent search engine change designed to eliminate spam from the natural search results.

Whether or not your website’s traffic flow was affected by this update, it’s important to understand what this change entails, why it came about and how you can compensate for it using social media marketing—as Google’s heightened focus on web spam is likely to result in similar updates in the future.

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