Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.
According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.
A few key finding determined what set the winners apart from the losers.
In this video I interview Jesse Stay, co-author of I’m On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.
You’ll also hear about Jesse’s Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.