How to Use Social Media to Promote an Event

social media how toAre you wondering how to promote an event with social media?

Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

In this article I’ll reveal seven creative ways to use social media to increase your chances for a gangbuster event.

Start With a Marketing Plan

The first thing you need to do is develop a high-level marketing plan. This will include answering the “who, what, where, when, why and how long” questions for your event.

Check out this video on how to create a marketing plan.

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10 Reasons You Should Attend Social Media Marketing World 2014

social media reviewsDo you attend conferences?

What if you could rub shoulders and soak in knowledge from the social media pros you follow online?

Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions.

You can now bring this vision to reality.

Introducing Social Media Marketing World 2014…

Social Media Examiner founder and CEO Mike Stelzner and his team have prepared the social media marketing conference of the year—Social Media Marketing World 2014!

Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.

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10 Ways to Use Social Media to Promote an Event

social media how toAre you wondering how to promote an event with social media?

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event.

#1: Create Video People Will Share

Because events take place in person, they engage the senses in a way online content can’t.

Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.

Check out this video from Social Media Marketing World 2013 for creative ideas.

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How Aetna Is Building a Social Media Presence

social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

You’ll discover what they’re doing to achieve this within their social community.

Be sure to check out the takeaways below after you watch the video.

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8 Hot Social Media Tips From Eight Industry Experts

social media how toAre you looking for some creative ideas to enhance your social media activities? If so, look no further.

To help you lay down tracks for social media success, here’s a solid list of strategies from eight top social media experts. Take a look, ask yourself what tips you can use and start reaping the rewards of real success.

#1: Offer live events on Facebook

mari smith“To provide additional value and fresh ways for your fans to interact with you, periodically conduct live chat sessions or live webinars or teleseminars. My co-author of Facebook Marketing: An Hour a Day, Chris Treadaway, and I recently conducted what we called a ‘flash chat’ in order to crowdsource content for version two of our book,” explained Mari Smith.

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30 Social Media Predictions From 30 Social Media Pros

social media viewpointsHow will social media impact marketers and businesses in 2011? We sought expert opinions from a wide range of pros you’re likely familiar with.

Since we started Social Media Examiner in October 2009, we’ve published more than 280 articles. These original posts were written by dozens of social media professionals.

We decided to tap their knowledge and expertise to see what’s likely coming next year. Here are their predictions for where social media is headed in the next 12 months.

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How to Build Your Facebook Fan Base by Creating Experiences

social media how toIt’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition?

In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.

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How Intel Connects With Consumers Using Social Media

social media expert interviewIn this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers.

You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.

Be sure to see the other takeaways below.

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Most Marketers Not Profiting From Social Media

social media researchAre your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study.

Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.

According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.

A few key finding determined what set the winners apart from the losers.

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