How Starbucks Engages Millions of Facebook Fans
In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.
Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of how Starbucks uses video marketing on different social media channels.You’ll also find out what Alex refers to as their “scrappy” approach to social media.
Be sure to check out some more takeaways below.
3 Ways to Use Facebook Insights to Your Advantage
As a business owner or marketer, knowing the profile of your target audience is extremely important. That’s step one, and all good marketing campaigns rely on the fact that you’ve got this figured out.
If you’re using Facebook for business, there are some powerful tools at your disposal. Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you’ve got a Ferrari in the garage, right?
This article will show you how to benefit from Facebook’s amazing insight and analytics.
Four Ways to Find Out if Your Customers Are Active With Social Media
For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.
A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated, because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social web.
At conferences, I’m often asked something along these lines: “My boss thinks none of our customers are on Facebook, but I think they are. What do I do?”
Here are 4 ways to find out where your customers are in social media:
9 Ways to Enhance Your Facebook Fan Page
Facebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding.
Rich content creates a memorable interface that gets people talking, lets a special announcement or contest go viral, improves fans’ engagement and so much more.
To create an important hub to reach out to millions of potential supporters, you need to up your game and optimize your fan page to meet its ultimate purpose.
(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) Everything is possible, thanks to the powerful Facebook application known as Static FBML. Many people may be unaware of the advanced functionality FBML gives a fan page, such as creating and naming your tabs or boxes freely. For those who are curious just how powerful Static FBML can get, we’re going to inspect it all here:
2010 Social Media Marketing Industry Report
Have any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?”
If you’ve pondered any of these thoughts, look no further. All the answers are right here in this free report.
Watch the above video for a quick summary.
NOTE: Click here to see the 2011 version of this report.
7 Steps to Successful Twitter Interviews
Want to expand your Twitter business network? Looking for a way to get to know someone better before connecting with them outside of Twitter?
Twitter interviews are the answer. Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Here’s a few of the benefits of Twitter interviews:
- You learn more about the people you interview.
- You show your Twitter audience whom you are interested in connecting with.
- You give others the opportunity to share more about themselves.
Twitter interviews can be fun for everyone when you do them right.
5 Small Business Tips for Social Media Success
By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue. The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have. You run a solid small business that is well known in your niche or your region, but not beyond.
How can social networks become useful marketing and operations tools for smaller businesses that don’t have a large customer base?
