Event Promises 16 Ways to Master Facebook Marketing
When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”
Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.
But he literally had to be dragged kicking and screaming onto Facebook. 
8 Powerful Ways to Use Facebook Landing Tabs
Are you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab.
As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique.
If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors.
Here are eight different ways businesses are using landing tabs on Facebook.
How Clorox Engages Customers With Its Social Media Community
In this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company’s new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.
You’ll also hear how the 100-plus year old Clorox rolled out its social media community.
Be sure to read the other takeaways below.
3 Reasons Facebook Trumps Twitter for Business
Have you built a loyal following on Twitter but question the value of Facebook for business? Have you tried and abandoned your Facebook account?
If so, I can relate. I was there. My first attempt at using Facebook for business was a big flop. For the longest time I focused most of my social media marketing efforts on Twitter.
But now my tune has changed. Facebook offers far more opportunities for businesses. I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media target.
In this article I’ll demonstrate why your business needs to invest heavily in Facebook.
Facebook Integration is the Future (a Jesse Stay Interview)
In this video I interview Jesse Stay, co-author of I’m On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.
You’ll also hear about Jesse’s Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.
How to Customize Your Facebook Page Using Static FBML
Important Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.
Is your Facebook page dull and uninviting? Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”
Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?
How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?
The answer: Static FBML. This article will share what you need to know to conduct a Facebook page makeover.
5 Simple Steps to Getting Your Business on Twitter
According to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.
If your business is not yet on Twitter, this article is for you. Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.
This is the first of a two-part series of tips for creating Twitter profiles to both facilitate engagement with your Twitter audience and build a strong brand online.
