The San Francisco Giants have the most engaged fan base in Major League Baseball.
They’re recognized as social media standouts in the sports world.
But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.
The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.
But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.
It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information.
Are you overwhelmed by all the social media options?
If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.
In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience.
Is networking a big part of your job or business?
Have you participated in or considered starting a discussion group?
The good news is LinkedIn, Facebook and Google+ all offer options.
In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant.
#1: Google+ Communities
Let’s start with the newest kid on the block for social media groups: Google+ communities. When Google+ launched communities in December 2012, they grew at lightning speed. You can now find thousands of communities that cover every topic.
Benefits as a Member
One of the nice parts about Google+ communities is that you can participate in them using your personal profile or your business page—an option you won’t find on any other social network. This means that you can build your business’s authority on a particular topic within communities.
Do you want to maximize the impact of your social networking efforts?
Basic housekeeping tasks are necessary for maintaining complete and engaging profiles.
Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”
These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.
Here are some interesting findings from the survey:
#1: Marketers Want Most to Learn About Blogging
When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.
An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.
Are you using social media to create awareness for the services you offer?
Keep reading as I reveal how a nursing home used social media to build a loyal local community.
Nursing Homes and Social Media?
Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.
But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.
“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.
New pay-for-performance models are on the horizon for managed care companies such as HCF.
HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.
In April 2012 they made the leap into social media and haven’t looked back.
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.
Do you spend time networking in LinkedIn Groups?
LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business.
With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.
Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than optimal.
Would you like your blog to bring in more leads for your business?
You already know you need to create awesome blog content, but there’s more to business blogging than just that.
You also need to include a few tactics to help you bring in the leads you want.
Here are some useful tactics to entice and capture leads used by top marketing business blogs!
#1: Place Opt-In Forms Around Your Blog Content
There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.
Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.