Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Do you use social media marketing to grow your business?

Are you wondering how to get others to say great things about your brand or product?

To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.

Scott shares how marketers can improve social media by engaging their audiences.

You’ll discover how to use social media marketing effectively, and how brands can get talked about in a positive way.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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4 Steps to Building an Engaging Presence on Social Media

social media how toDo you want to increase awareness of your brand online?

Are you ready to take the plunge and use content to connect with your audience on social media?

If you shift your thinking and perception about what makes your brand successful, you can tease out great content that will undoubtedly catch the attention of potential customers.

In this article, I’ll show you how to start building an engaging presence on social media in four easy steps.

#1: Build a Targeted Community

The first step is to build a community of people who care about what your brand has to offer.

It doesn’t matter if you have a Facebook, Twitter, LinkedIn or Google+ page or all of the above. As long as you have a starting point, you can start building your audience on social media.

Haphazardly trying to build a large community won’t be very helpful. Your best bet will be to build a targeted community. How do you build targeted communities? Generally speaking, there are two ways.

Organic Community-Building

To build a community through organic means, you must provide share-worthy and useful content that’s relevant specifically to the audience you want to reach. The more your content (on any social network) gets shared, the more eyes see it.

whole foods recipe

Whole Foods shares recipes that its food-based community will enjoy and then share with others.

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5 Ways to Increase Fan Page Engagement With Facebook Games

social media how toWant to increase your Facebook fan engagement?

Have you considered adding games to your Facebook page?

Facebook games engage people’s competitive nature and can grow your brand’s reach.

This article shows you how to use games in your Facebook marketing.

#1: Fan Photo of the Week

If you want to get people interested in your fan page, make your fans a part of your social marketing strategy. People love to see their names in lights, so give them that chance with a Facebook photo of the week contest.

The great thing about this type of contest is that it’s easy to implement. Just ask your fans to submit a picture based on a theme you choose, then judge the photos and select a winner. When you’ve chosen a winner, showcase the fan and his or her picture on your cover image or highlight the photo in a status update.

The winner gets bragging rights and will probably want to share the excitement with friends. When the winner shares with his or her friends, your page goes out into their news feed and introduces you to a new audience. That can lead to a jump in viral reach.

Walmart is particularly good at this. They ask fans to submit a photo via a tab on their Facebook page, which means fans have to go to the Walmart Facebook page and engage by clicking through to the app.

walmart fan photo cover image

Walmart rewards fans by showcasing them on the cover image.

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How to Create a Social Media Strategy By Spying Your Competitors

social media how to Are you struggling to create a social media strategy for your business?

Lacking insight into the social behaviors of your customers?

No data, no problem!

Chances are your competitors have done all the hard work and all you need to do is look for it.

In this post, I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.

Finding the Fundamentals

When it comes to social media marketing, you need to answer a few fundamental questions:

  • Should your business be on social media?
  • What networks should you choose?
  • How do you create a great profile?
  • What type of content should you post, and when should you post it?

Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

Fortunately, you can find answers through the process of competitor research.

Keep reading to discover how to get insight on your competitors.

#1: Comparing Audience Size

While you shouldn’t obsess about how many fans or followers your competitors have, noting these numbers at the beginning of your campaign can help you answer the following important questions.

how many fans do your competitors have

Noting the number of fans your competitors have can help you answer a few important questions relevant to your own business. Image source: iStockPhoto

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How to Run a Successful Social Media Sweepstakes

social media how toAre you planning to run a social media sweepstakes to make your business stand out this holiday season?

Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?

Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social media audiences. Choosing a prize is the easy part.

Whether you run your promotion on Facebook or Pinterest, it’s easy to overlook something. Making sure you’ve got all your planning, technical and legal “i’s” dotted and “t’s” crossed is critical to your success.

In this article, you’ll learn the five steps of running a successful social media sweepstakes.

#1: Assess Sweepstakes Objectives

This is where most companies shortchange themselves. How? By focusing on superficial objectives that may not benefit their business.

For example, does it make sense to run a sweepstakes to increase your already-large fan base or do you want to jumpstart your social engagement process?

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How an Auto Repair Shop is Winning Female Customers With Social Media

social media case studiesHow does a small auto repair business develop a thriving Facebook page–with over 60 percent female fans?

Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.

He always made an effort to develop personal relationships with his customers who trusted him with their cars.

The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. “When you have multiple stores and multiple managers, you can’t be everything to everybody,” he said.

Three years ago, he approached Stephanie Gutierrez, a long-time customer, about helping the business get started in social media.

By experimenting with different approaches, they hit upon a winning formula that promotes the personal connections Matt has always valued.

victory auto

Victory Auto and Glass uses Facebook to post photos from their shops.

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6 Ways to Maximize Your Google+ Engagement

social media how toIs Google+ working for your business?

Are you wondering how to increase engagement with your Google+ community?

Google+ is designed to focus on one thing and one thing only: engagement.

So, how can you pump up your Google+ engagement?

In this post, you’ll discover six ways to use Google+ posts to stimulate activity.

#1: Make Your Text Stand Out

You’ll first want to help your content stand out by differentiating the formatting. Instead of publishing a boring block of text, add a little formatting variety to your next Google+ post.

Unlike Facebook, it’s generally acceptable to have longer posts on Google+. If you publish a long post, remember that dense text can be a turnoff for readers. Use appropriate line spacing and paragraph breaks to make it easy for readers to scan your content.

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How to Get Major League Results From Social Media

social media case studiesThe San Francisco Giants have the most engaged fan base in Major League Baseball.

They’re recognized as social media standouts in the sports world.

But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.

The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.

But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.

It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information.

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3 Strategies for Finding Customers With Social Media

social media how toDo you need a strategy to reach your ideal prospects with social media?

Are you overwhelmed by all the social media options?

If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience.

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