Do you have the right tools?
To streamline your approach, you’ll need resources that work well with your business.
In this article I’ll share the best tools to manage and optimize your social media marketing.
Are you sharing the real you in your social marketing?
It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.
In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.
#1: Tell a Really Good Story
As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.
Looking for something to help you get started with social media?
Social media is a conversation you can join any time. Join now. You’ll be welcomed.
In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.
Are you looking for new ways to say thank you on social media?
Give and take is part of any successful relationship–online or off, business or personal.
In this article I’ll show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.
#1: Pay It Forward
Hotel chain DoubleTree is known for their cookie welcome at check-in–it’s their way of “bringing the human touch back to travel.”
On National Chocolate Chip Cookie Day, they not only offered cookies to anyone who visited one of their hotels, they also used their social channels to invite others to spread the love by suggesting people who could use a cookie pick-me-up.
People could pay it forward by answering the question, “Who else deserves some Cookie Care?” on Facebook, Twitter and Instagram and including the #CookieCare hashtag.
Do you show genuine interest in your audience?
People connect with others when there’s an emotional tie.
In this article you’ll discover how to use four traits to win audience engagement and help your business thrive.
Why Commit to Your Fans
Being a good virtual citizen requires basic housekeeping like thanking people for engaging with you and promoting excellent content.
But if that’s the only effort you’re putting out there, it’s likely you have low engagement because your audience doesn’t have a true connection with you. They can tell you’re just going through the motions.
Want them to pay attention to your updates?
Big brands know how to engage people on a regular basis.
In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.
#1: Host a Video Contest
For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.
The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.
The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).
In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.
Would you like visitors to tell their friends about you?
In this article I’ll show you six ways to integrate social visibility into your website.
#1: Start with Social Share Buttons
The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.
Are you looking for ways to establish a long-term relationship with those connections?
It can be tough to make first contact without coming on too strong.
But if you engage with someone before you pitch and let them get to know you a little bit, you have a better chance of creating a solid relationship.
In this article I’ll show you four ways you can use social media to meet market influencers and expand your network.
Why Social Networking?
Even if you live in the middle of nowhere (like me) you can build a network of influential colleagues. How great is it that we live in a time where you can meet anyone from anywhere without leaving the comfort of your office?
The usual networking methods still apply, of course: attending conferences, joining or starting mastermind groups and meeting friends of friends.
But social media opens a larger sphere of opportunity.
Below I show you how Facebook, Twitter and LinkedIn—and a combination thereof—ensure your first interaction with a potential connection is a lasting one.
#1: Leverage Your Facebook Connections
Given that half a billion people use Facebook, there’s a very good chance you’ll be able to find networking opportunities there.
To start your search, use Facebook’s graph search to find potential friends by using the People I May Know option. This works best if you already have business contacts on Facebook.
Are you wondering how to get others to say great things about your brand or product?
To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Scott shares how marketers can improve social media by engaging their audiences.
You’ll discover how to use social media marketing effectively, and how brands can get talked about in a positive way.
Share your feedback, read the show notes and get the links mentioned in this episode below!