How to Simplify Your Social Monitoring

social media how toAre you looking for easy ways to monitor social mentions of your brand, product or name?

You can easily listen to what people are saying online on any topic you want to track.

In this article, I’ll discuss two real-time social analytics tools and how they can enhance your monitoring.

Get Real-Time Insight

Topsy is a search engine that gives real-time insight into online conversations.

It uses proprietary data-indexing technology to provide you with not only the most recent search results, but also the most relevant results based on the calculated social influence of the conversation.

topsy

Once you arrive at Topsy, you can elect to search Twitter, photos, videos, trending topics, expert articles or "everything."

One of the great features of using Topsy to search Twitter is that the URLs are automatically expanded when the search results are indexed.

What this means is that you can see which tweets are linking back to your website that you might not otherwise see.

12 comments

 
 

3 New Apps to Manage Your Social Networks

social media toolsAre you looking for a better way to manage all of your social accounts?

With the growing number of social networks, it can be a pain to keep on top of them all.

Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard.

#1: Alternion

Just recently out of private beta testing, Alternion packs a punch with the number of networks and social profiles you can manage.

alternion add services

Each profile or account is added by logging into the original site and allowing Alternion to access your account.

17 comments

 
 

How to Build a Free Social Media Monitoring Dashboard

social media how toDo you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?

Keep reading to learn how…

Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.

However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.

Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.

26 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures