Reputation can affect purchase decisions and influence the growth or decline of a business.
Many businesses are using social media to develop online reputations, manage and respond during a crisis and monitor the conversation to prevent future crises.
Try searching your company and product names to make an assessment of your online reputation. What do you see in the top 10 search results?
What follows are three tips to help you manage your reputation with social media.
#1: Establish Your Online Reputation
When someone Googles your brand name, your business should be sitting right there on the first page waiting for the user. And yourbrandname.com shouldn’t be the only branded search result.
Twitter, Facebook, LinkedIn and other social brand pages should assist in owning the first search engine results page. Especially if you have a common name, owning your brand name search queries is important for users to find the right information.
Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.
You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.
Be sure to check out the takeaways below after you watch the video.
Social media has enabled people to rapidly swarm—creating monsoons that can cause serious damage to your business OR create serious opportunities if you’re ready.
The upside to real time goes way beyond crisis management. Real-time firestorms can create once-in-a-lifetime opportunities for businesses that are prepared and can quickly respond.
When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.
However, many businesses are starting to use social media as a tool for listening and providing customer service.
When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to negative publicity. This article will reveal how to use social media during a crisis and provide many examples you can model.