Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing?
In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage.
What Exactly Is the Meaning of the Term Viral?
Marketers use the term viral to describe media proliferation in two different contexts.
On one hand, viral can describe “massive engagement;” i.e., when droves of people sign up for a particularly enticing offer. Alternatively, “views” can go viral, which occurs when people share a brand campaign with others many times over.
Adding to the pressure, Sony’s social media team had a relatively small budget for the project.
With a creative mix of social media and in-person events, Sony brought out thousands of people to locations to “Catch the Tablet” and tell their friends about it.
Most notably, the campaign created buzz that inspired 1,000 clicks from Facebook to the Tablet S pre-order page, making it the most successful social media effort yet for the company.
This article will help with three case studies.
But first, about that ROI… It took some time after the advent of online advertising before marketers started asking, “What are these ‘eyeballs’ worth that I’m paying for?”
With social media, the tough questions around metrics started being asked much sooner. As marketing budgets stay tight, it’s no surprise that the need to show results is high.
So when it comes to contests on the social web, how do we go about evaluating ROI?
Investing in Your Social Media Contest
Are you planning to run a social media contest (like this one)?
Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.
The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
**UPDATE** We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to the Social Media Success Summit is Kaarina Dillabough, read her comment here . The winner of the Twitter contest is Billings Info Tech, an information technology service in Billings, MT. Thanks to everyone who participated in the event. We look forward to seeing you all in a couple of weeks!
Want to win a free ticket to the largest online social media event of the year?
Social Media Examiner has worked hard to bring you our third-annual Social Media Success Summit. This is our best event ever! And we’ve come up with a fun way to get you involved.
First, what is this event?
Social Media Success Summit 2011 is a large online conference dedicated to help businesses master social media marketing.
More than 1400 businesses have already signed up, including Microsoft, General Mills, Honda, Tyco, IEEE, SAP, Wells Fargo, Warner Music Group, Timex, Junior Achievement, SAP, LexisNexis, Stonyfield Farm, Cisco, Mayo Clinic, Coca-Cola and hundreds of smaller businesses.
Look no further. This article will provide an in-depth look at Facebook’s promotional rules.
The Tricky Rules
Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.
For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).