Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.
Want to win a free ticket to the largest online social media marketing event of the year?
Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever!
And we’ve come up with a fun way to get you involved.
First, what is this event?
Social Media Success Summit 2014 is a large online conference dedicated to helping marketers and business owners master social media marketing.
More than 2000 businesses have already signed up! Hundreds of small businesses and well-known brands such as AAA, IBM, Dell, Disney, Target, Staples, CBN, 3M, LexisNexus, Discovery Financial Services, MGM Resorts, Master Card, US Air Force Academy, Adobe, Discovery Communications, Autodesk, ABC Television, Purdue University, University of Texas and the Nashville Symphony will be attending this year’s summit.
Forty-five of the world’s most respected social media experts will share their strategies with you.
Would you like to reach an audience ready to share your creative content?
For companies with strong visual content Tumblr is a largely untapped opportunity.
In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.
If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?
What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?
Are you wondering how to get the most out of your contests with social media?
In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.
In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.
Want them to pay attention to your updates?
Big brands know how to engage people on a regular basis.
In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.
#1: Host a Video Contest
For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.
The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.
The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).
In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.
Have you thought about how fake entries can hurt your campaign?
Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility.
In this article you’ll discover how people cheat, and more importantly, how you can guard against prize hunters.
The Ugly Truth About Facebook Contest Fraud
With Facebook’s recent changes to its news feed algorithm, it’s harder to reach your audience organically. If you can’t reach your audience, you lose interactivity and engagement–and your spot in the news feed.
A Facebook promotion (i.e., a contest or giveaway) is widely thought to be a good tactic to get people’s attention, engagement and more eyes on your page. But if you’re planning to host a Facebook promotion, be aware of potential fraudulent behavior so you can protect your fans and your brand.
Have you used crowdsourcing to gain consumer insight or to choose your next product line?
Do you use contests as motivation to get input from your customers?
In this article, you’ll discover how crowdsourcing your products through contests on social media will help you deepen customer involvement and increase loyalty.
Why Use Crowdsourcing?
Crowdsourcing is a method of getting ideas, content, support or other types of solutions from a group of people. The term was coined by Wired magazine in 2005. In a nutshell, it is like “outsourcing” solutions to crowds through social media.
You’ve heard of crowdsourcing sites like Kickstarter and Indiegogo that allow fans to give financial support in exchange for incentives, so people can complete their projects. There are many other businesses that incorporate the idea of getting input from the masses into their business model, too.
Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?
Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social media audiences. Choosing a prize is the easy part.
Whether you run your promotion on Facebook or Pinterest, it’s easy to overlook something. Making sure you’ve got all your planning, technical and legal “i’s” dotted and “t’s” crossed is critical to your success.
In this article, you’ll learn the five steps of running a successful social media sweepstakes.
#1: Assess Sweepstakes Objectives
This is where most companies shortchange themselves. How? By focusing on superficial objectives that may not benefit their business.
Are you looking for creative ways to run contests and giveaways on Google+?
Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.
Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.
In this article, you’ll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
Google+ Contest Rules
Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.
They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.
First let’s look at the rules.
Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+’s Contests and Promotions Policy clearly states:
“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”