4 Ways to Crowdsource Product Ideas Using Social Media Contests

social media how to Do you want to take your customer engagement to the next level?

Have you used crowdsourcing to gain consumer insight or to choose your next product line?

Do you use contests as motivation to get input from your customers?

In this article, you’ll discover how crowdsourcing your products through contests on social media will help you deepen customer involvement and increase loyalty.

Why Use Crowdsourcing?

Crowdsourcing is a method of getting ideas, content, support or other types of solutions from a group of people. The term was coined by Wired magazine in 2005. In a nutshell, it is like “outsourcing” solutions to crowds through social media.

You’ve heard of crowdsourcing sites like Kickstarter and Indiegogo that allow fans to give financial support in exchange for incentives, so people can complete their projects. There are many other businesses that incorporate the idea of getting input from the masses into their business model, too.

localmotors crowdsource platform

Local Motors helps deliver cars exactly as customers want.

1 comment

 
 

How to Run a Successful Social Media Sweepstakes

social media how toAre you planning to run a social media sweepstakes to make your business stand out this holiday season?

Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?

Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social media audiences. Choosing a prize is the easy part.

Whether you run your promotion on Facebook or Pinterest, it’s easy to overlook something. Making sure you’ve got all your planning, technical and legal “i’s” dotted and “t’s” crossed is critical to your success.

In this article, you’ll learn the five steps of running a successful social media sweepstakes.

#1: Assess Sweepstakes Objectives

This is where most companies shortchange themselves. How? By focusing on superficial objectives that may not benefit their business.

For example, does it make sense to run a sweepstakes to increase your already-large fan base or do you want to jumpstart your social engagement process?

3 comments

 
 

How to Use Google+ for Social Media Contests

social media how toIs Google+ part of your marketing strategy?

Are you looking for creative ways to run contests and giveaways on Google+?

Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.

Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.

In this article, you’ll discover how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.

Google+ Contest Rules

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.

They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.

First let’s look at the rules.

google policies and principles

Be sure to carefully read Google+ Policies & Principles.

Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests. In fact, Google+’s Contests and Promotions Policy clearly states:

“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”

For many people, that’s a show-stopper right there.

0 comments

 
 

Win Free Tickets to Social Media Success Summit 2013

***UPDATE*** Congrats to our winners: Andie Shaw (blog post winner) and Melyum (Twitter winner).

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our fifth-annual Social Media Success Summit. This is our biggest event ever!

And we’ve come up with a fun way to get you involved.

First, what is this event?

Social Media Success Summit 2013 is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 1900 businesses have already signed up! Hundreds of small businesses and well-known brands such as Wells Fargo, Motorola, AT&T, 3M, World Vision, United Way, US Chamber of Commerce, Dell, Dow Jones, Penn State, US Air Force and PBS will be attending this year’s summit.

Forty-five of the world’s most respected social media experts will share their strategies with you.

2 comments

 
 

How to Ensure Your Facebook Contests Attract Genuine Fans

social media how toAre you thinking of running a contest on Facebook?

Have you run a contest and had little success with retaining fans past the award date?

One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.

In this article you’ll discover five tips to help ensure that your contests attract genuine fans.

#1: Award Appropriate Prizes

Don’t offer attractive prizes that have nothing to do with your brand.

Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest.

An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded.

Offer a prize that interests your current or future customers. If your contest attracts entries from people who have no reason to become your customer, change it.

lord and taylor contest

Lord & Taylor, an online fashion retailer for women, is awarding fashion accessories from its website.

6 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report