26 Creative Ways to Publish Social Media Updates

social media how to Are you struggling to find ideas for posts on Twitter, Facebook and Google+?

Do you need to come up with additional social media updates?

Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.

In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.

26 social media updates

Find 26 ways to publish updates on social media.



5 Tools to Help You Discover Great Content to Share With Your Fans

social media toolsDo you need more engaging social media content?

Are you looking for ways to discover great content to share with your fans?

What if there were great tools that surfaced popular content you could share?

In this article I share five tools to help you discover great content and brainstorm new ideas.

#1: Search Popular Shared Content

When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!

5 content discovery tools

Discover great content with these 5 tools.



How to Infuse Your Personality Into Your Social Media Marketing

social media how toDo your readers see you as a logo instead of a real person?

Are you sharing the real you in your social marketing?

It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.

In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.

#1: Tell a Really Good Story

Everyone loves a good story. In fact, stories stimulate the brain and change how we act.

As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.



3 Tools to Create a Social Media Hub

social media toolsAre you using user-generated content in real-time?

Do you want to display all of your social media updates in one place?

Streaming social updates to a social hub encourages your audience to share more, in real-time.

In this article you’ll discover three tools that pull your social conversations to a single hub.

Why Use a Social Media Hub?

Using social channels independently simply won’t do the job anymore.

Social media—including your website or blog—rely on interaction, so why isolate each conversation? Bringing them together in a single place (a hub) has a bigger impact and motivates your audience to converse across platforms—carrying your message to an even wider audience.

Social hubs bring a whole new dimension to your social media marketing. You can use them for everything from displaying cross-platform updates on a big screen at a live event to embedding multiple social media timelines in your website.

Below I tell you about three tools you can use to create a social media hub for your business.



How to Create Highly Shareable Blog Content Using Facebook

social media how toDo you want to create blog posts people can’t help but share?

Have you used Facebook to find content that’s most appealing to your readers?

You can write shareable blog posts by taking the time to understand what your audience really wants from you.

In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

Why Shareable Blog Content Matters

If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.

whole foods facebook blog post update

Whole Foods knows their audience values and shares blog posts that have recipes and shopping lists.



4 Tactics to Improve Your Daily Social Media Marketing Routine

social media how to

Do you want a higher return on your social media marketing efforts?

Are you simply covering the basics in your daily marketing routine?

You can build on your current social media tactics to make them work better for you.

In this article I’ll share 4 tactics to get better results from social media without working harder.

#1: Add Credibility With Real-Time Sharing

In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.

There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.

To make sure you don’t miss the important information your audience needs to know, you can use Google Alerts and Brook.

google alerts fields

Google Alerts make it easy to keep tabs on everyone else.



How Big Brands Keep Their Social Media Audiences Engaged

social media how toLooking for ideas to spark conversation with your fans?

Want them to pay attention to your updates?

Big brands know how to engage people on a regular basis.

In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.

#1: Host a Video Contest

For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.

The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.

The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).

In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.

doritos facebook post

Facebook increased entries for Doritos’ yearly video contest.



How to Increase Your Social Media Click-Through Rates

social media how to

Want more traffic to your website?

What if you could double the click-through rates of your social media updates?

Extra traffic from Facebook, LinkedIn and Twitter would be nice, right?

In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.

Why Driving Traffic Matters

Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.

In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that.

a blog post shared on facebook

When you share your latest blog post on Facebook, you want your fans to click through and read it on your website.



LinkedIn Publishing Platform: What Marketers Need to Know

Do you publish long-form content?

Are you wondering if the new LinkedIn publishing platform can help your business?

To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.

Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.

You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



Check out the Social Media Marketing Podcast!
Get the 7th annual Social Media Marketing Industry Report
Check out the Social Media Examiner Show!

Social Media Examiner Recommends:

The above businesses are part of our partner program.