Are you looking to improve the quality of your writing and your storytelling skills?
To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Her newest book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Ann shares why she decided to write a book for marketers about writing.
You’ll discover how to improve your writing for social media.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you know the best way to share it for each platform?
Sharing your social media content isn’t a one-message-fits-all exercise.
In this article I’ll show you how to share content the right way for the top five social media networks.
Do you need to come up with additional social media updates?
Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.
In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.
Are you looking for ways to discover great content to share with your fans?
What if there were great tools that surfaced popular content you could share?
In this article I share five tools to help you discover great content and brainstorm new ideas.
#1: Search Popular Shared Content
When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!
Are you sharing the real you in your social marketing?
It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.
In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.
#1: Tell a Really Good Story
As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.
Do you want to display all of your social media updates in one place?
Streaming social updates to a social hub encourages your audience to share more, in real-time.
In this article you’ll discover three tools that pull your social conversations to a single hub.
Why Use a Social Media Hub?
Using social channels independently simply won’t do the job anymore.
Social media—including your website or blog—rely on interaction, so why isolate each conversation? Bringing them together in a single place (a hub) has a bigger impact and motivates your audience to converse across platforms—carrying your message to an even wider audience.
Social hubs bring a whole new dimension to your social media marketing. You can use them for everything from displaying cross-platform updates on a big screen at a live event to embedding multiple social media timelines in your website.
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.
Do you want a higher return on your social media marketing efforts?
Are you simply covering the basics in your daily marketing routine?
You can build on your current social media tactics to make them work better for you.
In this article I’ll share 4 tactics to get better results from social media without working harder.
#1: Add Credibility With Real-Time Sharing
In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.
There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.
Want them to pay attention to your updates?
Big brands know how to engage people on a regular basis.
In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.
#1: Host a Video Contest
For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.
The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.
The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).
In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.