How to Achieve Content Marketing Success: New Research

social media researchAre you trying to improve your content marketing?

Wondering how to connect the dots between content and customers?

In this article you’ll find important best practices, backed by research, to help improve your social media marketing.

Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.

Here’s our take on the research.

#1: Have a Documented Strategy

Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.

One of the biggest differences between effective content marketers and those who fail is a documented strategy.

new content marketing research

Find out what new research shows about achieving success with content marketing.

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LinkedIn Publishing Platform: What Marketers Need to Know

Do you publish long-form content?

Are you wondering if the new LinkedIn publishing platform can help your business?

To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.

Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.

You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Create Visual Social Media Content

social media how to Do you use images to boost engagement?

Are you looking for tools to create better visual content?

Creating compelling visuals for your social media marketing can be challenging.

In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.

The Big Picture

Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.

People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.

That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.

Here’s a lot of important stuff you need to know about visual content for social media marketing.

#1: Making the Case for Visual Content in Social Media

The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.

Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.

marketing tech blog

Read up on why your social media should have a visual focus over on the Marketing Tech Blog.

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26 Ways to Create Engaging Content

social media how toAre you looking to create content that engages?

Does your content connect with people and encourage them to engage?

In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.

#1: Authors Matter

Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles.  Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.

content creation

Creating good content is important for social media engagement.

We’ll talk about more specifics as we go down the list. For now, think strategy.

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How to Develop a Social Media Content Strategy

social media how toDo you have a social media strategy? Does it involve content? Should it?

The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.

“It’s official,” I thought. “Now every business in America has a Facebook page.”

Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.

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7 Ways to Use Psychological Influence With Social Media Content

social media how toOne of the hallmarks of social media is content:  creating it, sharing it and engaging with it.

The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!).  But how do you create content that goes viral?

What follows are seven strategies you can employ to help your content succeed.

The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.

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