Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.
Do you have a social media strategy? Does it involve content? Should it?
The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.
“It’s official,” I thought. “Now every business in America has a Facebook page.”
Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.
One of the hallmarks of social media is content: creating it, sharing it and engaging with it.
The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral?
What follows are seven strategies you can employ to help your content succeed.
The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.