3 Ways to Use Facebook Groups for Business


social media how to

Do you want to create an online community?

Have you considered a Facebook group?

Facebook groups can support your community-building and marketing efforts in a number of ways.

In this article you’ll find three ways to use Facebook groups for business.

use facebook groups for business

Discover 3 ways to use Facebook groups for business.

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How to Build a Social Community: 4 Tips


social media how toDoes your business have a social community?

Are you looking for ways to stay connected?

When you engage social fans on their terms, you increase visibility and reach.

In this article I’ll share four ways to engage your fans and develop an active social community.

Why Social Community?

A loyal community following could mean the difference between an ever-growing social fan base and having your platform fade into the rest of the social noise on the world wide web.

Your online tribe helps people stay connected and remain interested in your blog, product or company.

social community tips

Find four tips for building social community.

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4 Social Media Tools to Improve Your Social Media Marketing


social media toolsAre you struggling with day-to-day social media marketing tasks?

Are you looking for tools to speed up your social tasks?

In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies.

Why Social Media Tools

Community managers for organizations of all sizes are tasked to cover everything from curating content to creating it. Customer support, marketing, Vine and webinars all fall into the mix.

The sheer volume of tasks can be overwhelming. But it doesn’t have to be. With just a few tools, individuals and teams can manage their responsibilities better, while presenting a successful social media presence.

Keep reading for four social media tools that will make your social media tasks much easier.

#1: Manage the Appearance of Links to Your Website With Facebook Debugger

We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. We’re a visual bunch, us humans.

Has this ever happened to you? You updated a page on your website with new images. Then, when you tried to publish a link to the page on Facebook, you found yourself staring at the link text for way too long.

debug link

If Facebook has trouble finding an image to include with your link, the preview can take a long time to show up.

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26 Tips for Managing a Social Media Community


social media how toDo you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your companys presence.

#1: Answer Questions

With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions.

A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. The survey shows that US companies are very successful in answering questions via social media: “83 percent of companies indicate they always deal with questions or complaints sent to them via social media. Still, only 54 percent of the companies in this survey also talk to and actively participate in online conversations with consumers.”

What about your business? Are you answering or avoiding questions?

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How SAP Uses Communities to Connect With Customers


social media expert interviewIn this video I interview Mark Yolton, senior vice president of the SAP Community Network.

Mark shares how SAP’s community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.

You’ll find out how SAP puts together content focused on specific needs to build their community. Listen to the tips to learn how you can get customers to participate in your community.

Be sure to check out the takeaways below after you watch the video.

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5 Tips for Building a Community Management Strategy


social media how toAre you looking to build a community management strategy for your business?

Here are five ways to get started building an effective community management strategy.

Social media allows great opportunity for building relationships and communicating directly with customers. To facilitate these relationships, the role of community manager is becoming increasingly important for all types of businesses.

Usually, community managers are the social media voices of their brands, fulfilling multiple roles including social media strategists, customer service managers, content creators, product managers and evangelists.

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Facebook Questions, Wibiya & Social CRM: Social Media Examiner TV


social media expert interviewWelcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook Questions and reveals if it’s a game changer for businesses.

Plus, she looks at the Wibiya social toolbar and how it can create social buzz for your business.  Then Mari shares insights into three social CRM tools and how they can have a big impact on your business networking.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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How Clorox Engages Customers With Its Social Media Community


social media interviewsIn this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company’s new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.

You’ll also hear how the 100-plus year old Clorox rolled out its social media community.

Be sure to read the other takeaways below.

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5 Easy Ways to Drive Social Media Fans to Action


social media how toDo you know how your social media activities are driving offline sales? How many customers came into your store or called for more information after viewing your social media profiles?

Here’s one of the biggest questions for businesses: Will the time they spend interacting on Facebook and Twitter affect their sales? Though they spend the considerable effort necessary to create thriving social media communities, small business owners and marketers often fail to drive floor traffic, inbound calls, store sales, and other offline business success metrics.

But it doesn’t have to be that way. Savvy marketers will begin to tie the development of communities on social media networks to increased revenue if they implement a few of these simple steps that make sense for their specific business.

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