4 Ways to Turn Your Employees Into Brand Ambassadors

social media case studiesWould you like your employees to be brand ambassadors on social media?

Do your employees feel confident sharing on social media about your company?

In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

adobe brand ambassador case study

Find out how Adobe created brand ambassadors out of their employees.

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How One Business Increased Facebook Fans by 200 Percent

social media case studies Do you want to grow your Facebook audience?

Have you thought about using giveaways to educate your customers?

Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.

increasing facebook fans by 200%

Find out how Great Lakes increased their Facebook fan base by 200%.

The campaign resulted in more than 206,000 entries in just 18 days and 40,825 new Facebook fans—all without forcing a like. Here’s how they did it.

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Four Ways to Measure the Impact of Social Media: A Case Study

social media case studies Do you need to justify social media efforts to company leaders?

Do you want to know exactly what impact social media has on your business?

In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.

SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with enterprise software.

measure the impact of social media

Read four ways to measure the impact of social media in this case study.

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4 Ways to Use Social Media in Public Relations

social media how toAre you sending out press releases and waiting for the media to write about you?

Are you wondering how you can integrate social media with public relations?

Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.

In this article I’ll share four ways you can use social media to support and enhance your public relations.

use social media for public relations

Find out how to use social media in public relations.

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Six Ways to Supercharge your Contests with Social Media

social media case studiesDo you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.

The Story

In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.

intuit contest launch update

Intuit announced the Small Business Big Game contest in July 2013.

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Five Ways a Business Grew 800-Fold With Social Media

social media case studiesDo you want to increase your sales, but don’t have money for advertising?

Would you like to grow your business using social media?

In this article you’ll discover the social media “Secret Sauce” that anyone can use to grow their business without spending money on advertising.

The Cheapskate’s Guide to Marketing

Alison Prince–a self-described “cheapskate at heart” and owner of Pick Your Plum, an online retailer specializing in limited-time discount deals–grew her business 800-fold using what she calls her “Secret Sauce”.

growing your business with social media

Discover 5 ways you can use social media to grow your business.

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6 Ways User-Generated Content Can Double Your ROI

social media case studies Are you soliciting user-generated content (UGC) for your business?

Would you like to know how to get the most out of user-generated content?

Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.

Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.

Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.

medtronic diabetes first facebook share your story app for user-genrated content

The Share Your Story app prompts users to like the Medtronic Diabetes Facebook page before sharing.

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Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Do you use visuals to market your business?

Are you wondering how you can tell a story with visuals?

To learn how your business can benefit from visual storytelling, I interview Ekaterina Walter for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling.

Ekaterina shares why storytelling is important for your business.

You’ll discover how to get started, the type of visuals that work and brands that do it well.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Increase Your Social Media Following by Over 700%

social media case studiesAre you looking for creative ways to grow your social media following?

Are you dealing with limited resources?

Then you’ll want to study what Microsoft Dynamics did.

How is a giant like Microsoft the same as everybody else when it comes to social media marketing?

They have the same challenges as any company. They have to figure out:

  • Whom they’re talking to
  • What their needs are
  • Where and how to talk to them

And even though they’re Microsoft, they still have limited resources to do it all. So how does Microsoft do social media? They start by trial and error, and then see what works and what needs changing. Sound familiar?

Over the past two years, Microsoft Dynamics, a business group of Microsoft, pruned their social channels by half, but now reaches more customers.

I spoke with Kelly Rigotti, senior marketing communication manager of social media for Microsoft Dynamics, to learn how they did it.

microsoft vine video

Microsoft Dynamics uses Vine videos as visual elements in their Twitter stream.

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