social media how toIs your business active on social media?

Are your employees active there, too?

When employees are included in your social efforts, they become important brand advocates.

In this article you’ll discover how involving employees in your social media marketing benefits your business.

turn employees into social media advocates

Discover how to turn employees into social media advocates.

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social media case studiesDoes your company use hashtag campaigns?

Would you like to get the most out of your hashtag campaigns?

In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.

tips for hashtag marketing campaigns

Follow these 6 tips for a killer hashtag campaign.

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social media case studiesWould you like your employees to be brand ambassadors on social media?

Do your employees feel confident sharing on social media about your company?

In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

adobe brand ambassador case study

Find out how Adobe created brand ambassadors out of their employees.

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social media case studies Do you want to grow your Facebook audience?

Have you thought about using giveaways to educate your customers?

Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.

increasing facebook fans by 200%

Find out how Great Lakes increased their Facebook fan base by 200%.

The campaign resulted in more than 206,000 entries in just 18 days and 40,825 new Facebook fans—all without forcing a like. Here’s how they did it.

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