To be successful, no social media effort can truly exist as an island.
Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.
In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.
#1: Apps Increase Brand Awareness and Customer Loyalty
“Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency.
They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours. “The right smartphone application or app can help businesses increase brand awareness and customer loyalty.”
Would a smartphone app be a viable option for your business?
The company typically relies heavily on advertising and PR to get the word out.
But for its Office 365 product, the team took a different approach.
Using partnerships and social media, Microsoft connected specifically with women business owners – a key audience group.
Rather than directing promotional messages toward them, Microsoft involved them in the process from start to finish.
“It’s definitely innovation within a large matrix organization like Microsoft that hasn’t really done this in the past,” said Penny Delgadillo, senior product manager at Microsoft.
In just a two-month period, the entirely social Office 365 “Your Office, Your Terms” campaign garnered 5.8 million overall campaign impressions and four times more traffic from social sharing than the typical Microsoft campaign.
For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?
There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign.
Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.
#1: Track Actions Visitors Take
Rarely (if at all) have you heard the confident and unwavering response, “Yes, you can!”
In their book, How to Make Money with Social Media—An Insider’s Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there’s a big difference between people who make money with social media and people who don’t.
Adding to the pressure, Sony’s social media team had a relatively small budget for the project.
With a creative mix of social media and in-person events, Sony brought out thousands of people to locations to “Catch the Tablet” and tell their friends about it.
Most notably, the campaign created buzz that inspired 1,000 clicks from Facebook to the Tablet S pre-order page, making it the most successful social media effort yet for the company.