6 Holiday Instagram Marketing Tips for Businesses

social media how toIs your business on Instagram?

Looking for ways to stand out this holiday season?

There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram.

In this article you’ll find six tips to boost your Instagram marketing for the holidays.

holiday marketing tips for instagram

Discover holiday marketing tips for Instagram.



6 Habits of Successful Social Media Marketers

social media how toDo you want to improve social media productivity?

Are you interested in finding ways to energize your marketing?

Daily activities separate successful social media marketers from their peers.

In this article I’ll share six social media habits to improve your marketing.

#1: Build Meaningful Relationships

Successful marketers know that relationships are the fuel behind business success. To keep the pipeline full, you must build meaningful relationships with both consumers and other business owners.

6 habits of social media marketers

Discover 6 habits of successful social media marketers.



How to Grow Your Leads With Social Media Marketing

social media how toDo you need more leads for your business?

Are you looking to better understand your fans?

When you collect data from your fans, you can make your products better and improve customer service.

In this article I’ll share three ways to use social media to gather leads and insights from your fans.


Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.

Campaigns range from Facebook apps and promotions to landing pages, online offers, data forms, RSS feeds and more. Use campaigns to gain a wealth of information to enhance your customers’ experience.

grow leads with social media

Discover how to grow leads with social media marketing.



14 Tools to Streamline Your Social Media Marketing

social media tools Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

14 social media tools

Find 14 tools to streamline your social media marketing.



How to Use Social Psychology to Improve Your Marketing

social media how to

Are you planning a social media campaign?

Do you wonder why some marketing campaigns are more successful than others?

The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them.

use social psychology to improve marketing

Find out how to use social psychology to improve your marketing.

#1: Appeal to Indirect Public Commitment

We are more likely to act on and complete a task when we promise ourselves we’ll do it. The obligation is amplified when we make a commitment publicly—we put even more pressure on ourselves to follow through so we don’t risk both personal and public letdown.



Six Ways to Supercharge your Contests with Social Media

social media case studiesDo you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.

The Story

In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.

intuit contest launch update

Intuit announced the Small Business Big Game contest in July 2013.



8 Ways to Improve Customer Relationships With Social Media

social media how to Do you tell your fans how much you value them?

Are you looking for new ways to say thank you on social media?

Give and take is part of any successful relationship–online or off, business or personal.

In this article I’ll show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.

#1: Pay It Forward

Hotel chain DoubleTree is known for their cookie welcome at check-in–it’s their way of “bringing the human touch back to travel.”

On National Chocolate Chip Cookie Day, they not only offered cookies to anyone who visited one of their hotels, they also used their social channels to invite others to spread the love by suggesting people who could use a cookie pick-me-up.

People could pay it forward by answering the question, “Who else deserves some Cookie Care?” on Facebook, Twitter and Instagram and including the #CookieCare hashtag.

lite 96.9 post thanking doubletree

Everyone loves free food and everyone gets to see it passed along in social media.



How to Design a Social Media Campaign

social media how to

Do you need to set up a social media campaign?

Do you know how to get started?

Establishing a strong team and a day-to-day plan are important for any successful social media campaign.

In this article I’ll show you the five core elements you need to build a social media marketing campaign that works.

social media campaign essentials

Read more to discover what you need for a strong social media campaign.

A Social Media Campaign Example

Throughout this article I include examples from a campaign Whole Foods Market used when they launched a new larger store in Memphis, Tennessee to replace an existing smaller one.



How Brands Can Leverage Holidays for Their Social Campaigns

social media how to Do you plan marketing campaigns around major holidays?

Do you need ideas for your 2014 holiday social media marketing?

From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.

And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.

Here are four ways brands use social media to create and promote holiday campaigns throughout the year.

#1: Show the Fun Side of Your Brand With a Holiday Vine

Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.

Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.


Lowe’s has used Vine in a number of ways to reach their followers.



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