Are you wondering how to get the most out of your contests with social media?
In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.
In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.
Are you looking for new ways to say thank you on social media?
Give and take is part of any successful relationship–online or off, business or personal.
In this article I’ll show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.
#1: Pay It Forward
Hotel chain DoubleTree is known for their cookie welcome at check-in–it’s their way of “bringing the human touch back to travel.”
On National Chocolate Chip Cookie Day, they not only offered cookies to anyone who visited one of their hotels, they also used their social channels to invite others to spread the love by suggesting people who could use a cookie pick-me-up.
People could pay it forward by answering the question, “Who else deserves some Cookie Care?” on Facebook, Twitter and Instagram and including the #CookieCare hashtag.
Do you need to set up a social media campaign?
Do you know how to get started?
Establishing a strong team and a day-to-day plan are important for any successful social media campaign.
In this article I’ll show you the five core elements you need to build a social media marketing campaign that works.
A Social Media Campaign Example
Do you need ideas for your 2014 holiday social media marketing?
From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.
And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.
Here are four ways brands use social media to create and promote holiday campaigns throughout the year.
#1: Show the Fun Side of Your Brand With a Holiday Vine
Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.
Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.
Do you know if your social media efforts are worthwhile?
Social media measurement is one of the most frustrating challenges business face.
In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns.
In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective.
Are you wondering what the common themes of social media experts are these days?
The number of conference takeaways and buzz was immense.
For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles.
CATEGORY: Calls to Action
#1: Get More Leads With Calls to Action
Throughout the conference, the topic of calls to action (CTAs) came up in numerous sessions. What is a CTA?
A social media call to action is an integral and often overlooked element of an effective social media strategy. Social media gets prospects, customers and the public primed to want to find out more about your offering or to engage with you further, but you must lead them to the next step in your sales or other conversion process.
Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.
One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.
In this article I’ll show 3 ways to supercharge your social media marketing with video.
#1: Create a Short Social Video
Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.
Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!
Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!
If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.
Ensure Your Promotion Doesn’t Get You In Hot Water
It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.
To be successful, no social media effort can truly exist as an island.
Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.
In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.
#1: Apps Increase Brand Awareness and Customer Loyalty
“Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency.
They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours. “The right smartphone application or app can help businesses increase brand awareness and customer loyalty.”
Would a smartphone app be a viable option for your business?