7 Tips to Improve Your Social Media Posts

social media how toAre you talking only about your business on social media?

Do you want to publish other types of updates to engage your followers?

A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line.

In this article I’ll share seven ways to get people to remember your business and make your social media efforts successful.

seven tips to improve social media

Use these seven tips to improve your social media posts.

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How to Increase Your Social Media Click-Through Rates

social media how to

Want more traffic to your website?

What if you could double the click-through rates of your social media updates?

Extra traffic from Facebook, LinkedIn and Twitter would be nice, right?

In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.

Why Driving Traffic Matters

Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.

In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that.

a blog post shared on facebook

When you share your latest blog post on Facebook, you want your fans to click through and read it on your website.

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How to Improve Your Social Media Calls to Action

social media how toIs your audience responding to your social activities?

Have you integrated the right calls to action into your social media strategy?

A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.

Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do

Your call to action should encourage readers to engage with you further.

You’ll want to break the activity into smaller steps that make sense to your audience. You can lose prospects at each step of the process, so you want to make it very easy for them.

Make readers an offer they want. What will get prospects to commit now? Your offer will vary based on your business and where the prospect is in the sales process. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

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