Want more traffic to your website?
What if you could double the click-through rates of your social media updates?
In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.
Why Driving Traffic Matters
Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.
In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that.
Have you integrated the right calls to action into your social media strategy?
A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.
Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do
Your call to action should encourage readers to engage with you further.
You’ll want to break the activity into smaller steps that make sense to your audience. You can lose prospects at each step of the process, so you want to make it very easy for them.
Make readers an offer they want. What will get prospects to commit now? Your offer will vary based on your business and where the prospect is in the sales process. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.