How to Create a Promoted Pin Campaign on a Budget


social media how toDo you want to add Promoted Pins to your marketing mix?

Are you wondering how to budget for a Promoted Pin campaign?

You don’t have to spend a lot of money on Promoted Pins for them to be effective.

Because they have long-term visibility, they’re a sound addition to your Pinterest marketing.

In this article, I’ll share how to build an effective, affordable promoted-pin campaign on Pinterest.

#1: Start With Effective Pins

While promoted pins are an excellent way to get the most visibility for your advertising dollar, it all starts with crafting a great social media image. Based on your business specialty or niche, create images that speak to your audience.

promoted pins on a budget

Discover how to create a promoted pin campaign on a budget.

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How Marketers Are Using Paid Social Media: New Research


social media researchDo you use paid social media ads such as Facebook ads or promoted tweets?

Would you like to know how other marketers are using paid social media?

A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.

This article will highlight seven key findings from the research.

#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013

The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.

consumer brand spending

When it comes to keeping up with consumers, brands are putting their money where their mouth is.

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5 Social Media Marketing Trends: New Research


social media researchAre you being asked to prove the value of social media for your business?

Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?

You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.

But these same managers indicate that measuring the returns is one of their top two challenges for 2012.

See how your experience compares to others in the industry.

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Social Media Spending Habits Rise, New Research Reveals


social media researchAre you wondering how other businesses are allocating their social media activities in relation to other marketing tasks?

This article reveals the findings of a few new research studies. What they found might surprise you.

Small Business Focusing Big Time on Social Media and Blogging

Small businesses are spending three times more on social media and blogs than larger businesses.

In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered that small businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories.

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