Do you know where to start?
Engaging with your social audience on a meaningful level, helps humanize your brand.
In this article you’ll find nine ways to make your brand more human on social media.
Do you want to build better online brand recognition?
Using consistent visual design elements in your social media marketing efforts helps people recognize your updates.
In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.
Why Visual Branding Is Important
There’s a secret that successful companies know about social media: A strong visual brand helps you connect with your community and effectively convey your brand’s personality. In short, it makes you memorable. Like Twizzlers.
If you’re looking for some creative examples of Facebook pages from the small guys, look no further!
More than 1,800 nominations came in from our contest. These represent over 500 small businesses.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
Have you kept up with the changes in search engine optimization (SEO)?
This is essential for most businesses today.
Keep reading to learn how Google changes are making social media more important and what you can do about it.
Recent Google Changes Put Spotlight on Social Media
On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs).
Whether or not your website’s traffic flow was affected by this update, it’s important to understand what this change entails, why it came about and how you can compensate for it using social media marketing—as Google’s heightened focus on web spam is likely to result in similar updates in the future.
Social media success sometimes appears arbitrary.
Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”
Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.
Social media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it… you were plenty busy before Twitter, Facebook, and LinkedIn came along.
The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.
So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.
Let’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively. One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you.
But when it comes right down to it, there are certain things that shouldn’t be outsourced, and there are really good reasons why “you” need to be a part of your social media strategy.
In fact, if you’re thinking of hiring someone to manage your social media accounts and handle your online networking, you may want to think again, because you might end up with exactly the opposite of what you’re after.
When you think of Ford, you might think “old American car company.” However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!
In this video, you’ll learn how Ford uses TweetUps to help Ford executives connect with customers across America and how Ford is humanizing its brand. Scott also provides advice to other businesses that are looking to capitalize on social media. Scott also has a little fun, as you’ll see…
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