If your business is NOT there among the solutions when your customers are looking, you’re lost.
And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.
In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”
This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality, you’ll produce content that:
- Attracts links.
- Compels people to share it on social media.
- Meets the real needs of your customers.
Do you realize that “digital Darwinism” (when society and technology evolve faster than a company’s ability to adapt) is a threat to each and every business (including yours)?
Whether you’re a marketer, a business professional or an entrepreneur, it is your job to figure out why consumers connect and how their social conversations influence your brand.
In his book, The End of Business as Usual, Brian Solis cautions that businesses that embrace and adapt to the revolution will survive the perpetual threat of digital Darwinism—and those that do not will die!
Have you heard of the expression social media myth? Would you recognize a myth if you heard one?
There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic.
Then there are others who believe that if you can’t measure it, you can’t control it. For them, it’s all about setting goals, experimenting, testing, analyzing and measuring.
Keep reading to discover a new book that makes it all easy…