How Search, Social Media and Content Accelerate Your Business
Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content.
If your business is NOT there among the solutions when your customers are looking, you’re lost.
And even if they do find you some other way, you will still lose if you don’t have compelling content to keep them engaged with your brand.
And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.
In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”
This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality, you’ll produce content that:
- Attracts links.
- Compels people to share it on social media.
- Meets the real needs of your customers.
How to Adapt to the New World of Social Business
The consumer revolution is in progress. Do you know what part you play in it?
Do you realize that “digital Darwinism” (when society and technology evolve faster than a company’s ability to adapt) is a threat to each and every business (including yours)?
Whether you’re a marketer, a business professional or an entrepreneur, it is your job to figure out why consumers connect and how their social conversations influence your brand.
In his book, The End of Business as Usual, Brian Solis cautions that businesses that embrace and adapt to the revolution will survive the perpetual threat of digital Darwinism—and those that do not will die!
How Ideas Spread With Social Media
Have you heard of the expression social media myth? Would you recognize a myth if you heard one?
There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic.
Then there are others who believe that if you can’t measure it, you can’t control it. For them, it’s all about setting goals, experimenting, testing, analyzing and measuring.
Measuring social media activity helps you figure out if you're on the right track.
How to Build Your Own Facebook App
Are you wondering how to integrate Facebook into your website? Got an idea for a Facebook app?
Keep reading to discover a new book that makes it all easy…
The Power of Facebook Integration
When JibJab (the personalized electronic greeting card company) released their first hit video “This Land” in July 2004, they relied exclusively on email to share it with their users.
At that time email was the most effective way to spread a message about an app or a website.
