Do you run social media for a large company?
Maintaining a uniform social media presence in a complex organization is a tall order.
In this article I’ll share five key elements for managing company-wide social media.
#1: Be Consistent
Managing social media in a complex organization isn’t easy. There are multiple departments and divisions, multiple leaders, multiple policies–all of which can lead to confusion and frustration.
Do you want to create a strong social media content strategy?
Are you looking for tools to help you analyze the content on your competitors’ social media profiles?
To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.
In this article I’ll share how to perform a social media audit to build a successful social media content strategy.
#1: Identify Your Competitors
Most businesses have already identified the main players in their industry by searching Google or social networks.
If you don’t already have a list of competitors at hand, just search for your site on SEMrush to see a list of related providers. SEMrush automatically sorts them by competition level based on how many common keywords the sites rank for in Google.