Seeing referral traffic from Facebook is great, but which wall post drove the traffic?
Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?
This article shows you how to take your social analytics strategy to the next level.
About Google Analytics Custom Campaigns
You can assign a custom campaign tag to the links you share on social networking sites. This enables you to fully use Google Analytics to gain valuable insights into how well your various social networking site presences are working for you.
Google Analytics makes custom campaigns incredibly easy to work with. By using their Custom URL Builder, you can create specific links for each of your campaigns and use these to share online.
Google Analytics can then give you much more information based on how people use your custom links. And you can use this information to gain a better understanding of your referral traffic and adjust your social media marketing for optimum results.
Are you winging it when it comes to your social activity?
The expression “social media ROI” gets tossed around frequently and you know it’s important.
But where do you start and how do you relate what to measure online with your overall business goals?
Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.
Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.
Many businesses feel overwhelmed when implementing their social media marketing.
Sometimes the solution is to focus on the right social media tools for your business.
We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.
Crowdbooster is my tool of choice to manage social media activities on Facebook and Twitter.
This tool does many things to help me save time and streamline activities.
In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.
Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?
Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.
When Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.
“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.
Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.
According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.
A few key finding determined what set the winners apart from the losers.