How to Use Google Analytics to Improve Your Social Media Marketing


social media how toHave you ever wanted to know which of your links are driving more traffic?

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

This article shows you how to take your social analytics strategy to the next level.

About Google Analytics Custom Campaigns

You can assign a custom campaign tag to the links you share on social networking sites. This enables you to fully use Google Analytics to gain valuable insights into how well your various social networking site presences are working for you.

Google Analytics makes custom campaigns incredibly easy to work with. By using their Custom URL Builder, you can create specific links for each of your campaigns and use these to share online.

Google Analytics can then give you much more information based on how people use your custom links. And you can use this information to gain a better understanding of your referral traffic and adjust your social media marketing for optimum results.

google analytics

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back.

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4 Social Media Goals Every Business Should Measure


social media how to

Are you winging it when it comes to your social activity?

The expression “social media ROI” gets tossed around frequently and you know it’s important.

But where do you start and how do you relate what to measure online with your overall business goals?

Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.

Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.

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13 Tools to Simplify Your Social Media Marketing


social media toolsAre you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media.  Here are 13 tools to help you execute your social media strategy effectively.

#1: Crowdbooster

Amy Porterfield

Amy Porterfield @amyporterfield

Crowdbooster is my tool of choice to manage social media activities on Facebook and Twitter.

This tool does many things to help me save time and streamline activities.

For example, it auto-posts on both my Facebook page and Twitter, tracks my new fans and followers, and gives me stats on how many times my content has been shared and retweeted.

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Is Your Business Ready for the Now Revolution?


social media interviewsI recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.

In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.

Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?

Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.

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Are You Looking to Track Social Media Metrics?


social media book reviewsWhen Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.

“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

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Most Marketers Not Profiting From Social Media


social media researchAre your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study.

Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.

According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.

A few key finding determined what set the winners apart from the losers.

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