Are you wondering how email and social can work well together?
To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. He’s also the founder of Waldow Social, where he consults with businesses that want to improve their email marketing. DJ also co-hosts The Work Talk Show podcast.
DJ shares why you should focus on email marketing and work it into your social media activities.
You’ll learn how to grow your email list using social media and get your blog readers to take action.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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We sought expert opinions from a wide range of pros you’re likely familiar with.
We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.
To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months.
#1: Businesses consolidate social media activities
As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. What used to be simply Facebook and Twitter is now Google+, LinkedIn, Facebook and Twitter (and who knows what’s next). On top of this, you have many specialty networks like Foursquare, Yelp and Instagram.
Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.
He explains how your social media activity influences the behavior of your business audience to help you improve your results.
Be sure to check out the takeaways below after you watch the video.
As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage. A new study reveals what’s changing with social media.
They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today.
However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”