Connecting With People: How to Be Human With Your Social Marketing

Do you struggle to connect with people on social media?

Are you wondering how to be human with your social marketing?

To learn why so many marketers struggle connecting with people via social media and what you can do to fix it, I interview Bryan Kramer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author’s Point of View podcast. His new book is called Human to Human.

Bryan shares what it takes for marketers to connect on a human level online.

You’ll discover the techniques that work best and examples you can use in your social marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Why Marketing Hurts Your Growth and What to Do About It

social media viewpointsHave you noticed the tried-and-true forms of marketing are rapidly losing their luster? People aren’t responding. Prospects are harder to find. Customers are tuning out.

As a marketer or business owner, what in the world can you do to grow to your business? I’ve struggled with these very issues.

I’ve got good news and bad news for you. The good news: You really can rapidly grow a loyal following. The bad news: You may need to rethink the way you market your business. If you’re ready for change, keep reading.

In this article I’ll reveal a new (yet proven) method of achieving rapid growth in the social age. It’s the very model I employed to grow Social Media Examiner into one of the world’s top business blogs.

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Most Marketers Clueless About Social Media Conversations

social media researchAlterian’s 8th annual survey of marketers examined the changes affecting marketing professionals today. The results below show a developing shift—one that’s moving away from the typical broadcasting we’ve seen in social media’s early days and moving more toward higher engagement.

According to the survey, marketers admit to struggling with customer engagement on multiple channels. This makes sense as many marketers are just beginning to experiment with more engagement efforts, one channel at a time.

In the near future, we’ll begin to see this single channel engagement morph into a more synergistic engagement effort over multiple channels. As we’ve seen with other social media trends, these shifts take time.

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What Your Business Needs to Know About Social Graphs

social media toolsAre you familiar with the term social graph? Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web?

Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. This will significantly help you be fully prepared when new web technologies are launched.

The term social graph was first used a few years ago by Facebook CEO Mark Zuckerberg, specifically in reference to the Facebook platform. Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them.

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2010 Social Media Marketing Industry Report

social media researchHave any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?

If you’ve pondered any of these thoughts, look no further.  All the answers are right here in this free report.

Watch the above video for a quick summary.

NOTE: Click here to see the 2011 version of this report.

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3 New Studies Prove Social Media Marketing Growth

social media researchSocial media networks are fields of dreams for marketers.  With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse.  And although Facebook is a social networking favorite, it’s not alone.

Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise:

#1: Small Business Doubles Social Media Adoption

One positive result from the economic downturn is the rapid growth of social media marketing.

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5 Easy Steps to Creating Reusable Social Content

social media how toSure, social media takes a lot of time.  Merging Facebook, Twitter and all the other social media options can be challenging.  But what if you could cut that time down significantly by cross-leveraging content?

Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

Instead of a series of self-contained initiatives, build yourself a content ladder.

Here are 5 steps to get there:

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