How to Enhance Your Loyalty Programs Using Social Media

social media how toDo you want to increase customer loyalty?

Have you considered adding a social component to your loyalty program?

Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication.

In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals.

Why Social in Loyalty Programs?

Marketers have long known that the cost of new customer acquisition is significantly more than the cost of customer retention—up to 7x more according to KISSmetrics.

enhance loyalty programs

Find out how to enhance your loyalty program with social media.

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How to Increase Your Conversion Rate With Social Media

social media how toDo you need to bump up your conversion rate?

Have you put social media front and center to help you do that?

The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.

In this article you’ll discover three ways you can use social media to enhance your conversion rate.

increase your conversion rate with social media

Find out how to increase your conversion rate with social media.

#1: Improve Signups With Social Login

Social logins allow users to sign up for and log into your website, app, list or service through their social accounts, rather than creating a new account just for your site.

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How Social Login Enhances Websites

social media reviewsDo you manage a site that encourages people to create user accounts?

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

Why Social Login?

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already registered elsewhere.

If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.

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Facebook App Integration: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”

facebook apps

Check out the new apps to add to your Facebook Timeline.

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