Social Media Science: How Behavior Impacts Social Media Marketing

Want to understand the psychology behind why people interact via social networks?

During this fascinating interview I explore these very concepts.

To learn about the science and psychology of social media marketing, I interview Ric Dragon for this episode of the Social Media Marketing podcast.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ric Dragon, author of Social Marketology and CEO of DragonSearch.

Ric shares tips on how businesses can build relationships on social media.

You’ll learn how relationships develop and why the concepts of gamification and gifting are important.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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7 Ways to Use Psychological Influence With Social Media Content

social media how toOne of the hallmarks of social media is content:  creating it, sharing it and engaging with it.

The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!).  But how do you create content that goes viral?

What follows are seven strategies you can employ to help your content succeed.

The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.

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