Alterian’s 8th annual survey of marketers examined the changes affecting marketing professionals today. The results below show a developing shift—one that’s moving away from the typical broadcasting we’ve seen in social media’s early days and moving more toward higher engagement.
According to the survey, marketers admit to struggling with customer engagement on multiple channels. This makes sense as many marketers are just beginning to experiment with more engagement efforts, one channel at a time.
In the near future, we’ll begin to see this single channel engagement morph into a more synergistic engagement effort over multiple channels. As we’ve seen with other social media trends, these shifts take time.