The Best Ways to Make Your Brand Social
In this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.
David explains why you need to become a social business before you can become a social brand. You’ll also find out where to start your social business planning and what to expect in the future.
Be sure to check out the takeaways below after you watch the video.
The 3 Pillars of Social Media Readiness
All businesses are being forced to go social. Are you facing internal conflict behind the firewall?
This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers.
Nor will I say that it’s time for your business to “join the conversation” and I promise not to overuse the word transparency either.
I believe that most brands (large and small) get it.
Friends, fans and followers are important, yes. And brands increase their social equity by engaging in two-way dialogue with their constituency, yes. And transparency is key to these external engagements, yes.
But there’s an underlying challenge that’s not being addressed as it should be.
