Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging

social media how toAre you looking for new ways to add mobile to your marketing mix?

Do you want to deliver time-sensitive offers to your customers?

Wondering how SnapChat could help your business?

It’s no secret that mobile is the new black: most people rely on their phone or tablet to access information.

In this article, you’ll discover 5 ways brands can add Snapchat to their mobile marketing strategy.

How Snapchat Works

If your target audience is age 13-25, Snapchat may be the answer you’re looking for.

It’s a popular mobile app—it logs over 400 million messages every day—that shares photos and videos that disappear after a short time.

First, let me explain how Snapchat works. A Snapchat picture, or snap, is only available for a set time limit, from 1 to 10 seconds, once the user opens it. However, the new Snapchat Stories feature allows items to be available for up to 24 hours.

The limited lifespan makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency.

snap-chat-app

Open the app, then to take a snap, tap the center button once. For video, press and hold the center button for as long as you want the video to record.

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Mobile Social Media Exploding According to New Research

social media research Are you looking for the latest trends in social media marketing?

Has your business kept up with the growing mobile social media opportunities?

New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers.

Here’s a summary of the latest research…

#1: Facebook Mobile is the Largest Source of Social Traffic

According to Shareaholic’s Social Media Traffic Report (October 2013), publishers saw average referral traffic from Facebook mobile grow 253% between September 2012 and September 2013!

There are two reasons for this. First, as of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. Second, smartphone use has reached critical mass here in the U.S. (53% of Americans are smartphone owners).

mobile-referral-traffic

Mobile is a powerful source of social traffic.

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Facebook Poke for Mobile: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Poke For Mobile: Facebook Poke is “an iPhone app that makes it fun and easy to say hello to friends wherever you are.”

facebook poke

The poke feature, part of Facebook since 2004, is now available on mobile.

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