Your customers and prospects are using smart phones.
Have you figured out how to connect with them using mobile social media marketing techniques?
Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.
With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.
#1: Connect With Prospects On LinkedIn Mobile
The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.
From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.
When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.
Given that, it’s important to keep some best practices in mind as you develop your mobile presence.
What follows are 9 best practices you can use to ensure your mobile site is as good as it can be.
About Mobile Users
But before we dive into the 9 best practices, it’s important to keep one thing in mind—the person viewing your site is mobile.
The good news is that mobile marketing is not all that complex.
Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.
Ready to get started?
#1: Set up your mobile website
This is actually easier than you might think. One option is to use the automated systems offered by many companies. They essentially take your existing website content and auto-format it for a mobile screen.
For the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.
Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.
Imagine being a hotel owner with several rooms available at 8 o’clock one evening. You know there are a couple of big events happening in town and people are going to be looking for rooms to “sleep it off.” Because of location-based services like Foursquare and Gowalla, you can now advertise a special for those rooms to people who are close enough to take advantage of it.
Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.
But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.
Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel. Twitter indeed should be part of almost every company’s social media tool kit. (See the great post here on how to methodically grow a Twitter following.)
However, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and in trade publications. Let me provide seven reasons why you shouldn’t focus solely on Twitter…