Small Businesses Set to Excel with Social Media in 2012

social media reviewsDo you own a small business? Are you tired of hearing how big businesses are succeeding with social media?

If so, Social Media Examiner has some exciting news…

But first, much has been said about big companies such as Red Bull and Cisco, and how they harness social media to drive massive traffic to their sites and generate enormous sales.

But when small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals.

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How to Connect With Local Customers Via Facebook

social media expert interviewIn this video I interview Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence.

Dennis shares tips on how to set up a successful Facebook strategy for local businesses.

Be sure to check out the takeaways below after you watch the video.

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26 Promising Social Media Stats for Small Businesses

social media researchIs your small business “all in” with social media? New research shows incredible opportunity for small businesses.

Keep reading to discover why social media is changing small business for the better.

Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.

Swiftly Changing Landscape

Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.

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How LinkedIn Brought $72,000 in Sales for PostcardMania

social media case studiesThese days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.

But LinkedIn? The stodgier cousin of the group? Not so much.

Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job searchers anymore.

Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.

That’s added up to more than $72,000 in revenue just from LinkedIn.

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Social Media and Small Business: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Nearly Half of Small Businesses Use Social Media Marketing: Check out the results of this Zoomerang survey.

zoomerang

"Nearly half of the surveyed SMBs utilize social media to market to customers; of those, an overwhelming majority (86%) have Facebook accounts."

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6 Ways Small Businesses Can Win With Facebook

social media how toAre you seeking a bigger Facebook presence, but have a small budget?

You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy.

There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear.

In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys.

#1: Have a plan and a strategy

Big businesses have plans for their Facebook endeavors. They’re focused on strategizing, plotting and forecasting. They have goals in mind and they know the hurdles they’re going to have to jump en route to achieving those goals.

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Top 10 Small Business Facebook Pages: 2011 Winners!

social media viewpointsSmall businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!

More than 1400 nominations came in from our contest.

Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011:

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Facebook Geotargeting Draws 500,000 Fans for Small Biz

social media case studiesMost of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

“We invited 200 people to the launch party, but because we’re on Facebook, 1,000 people came,” he said. “We had enough rice and peas, but we had to get more goats.”

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Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

Social Media Examiner is accepting nominations for its “Top 10 Small Business Facebook Page” contest.

Have you got a favorite small business Facebook page? Keep reading to learn how you can nominate them.

The winners will be promoted in our 94,000-reader newsletter and announced here.

How to Nominate

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