If so, Social Media Examiner has some exciting news…
Dennis shares tips on how to set up a successful Facebook strategy for local businesses.
Be sure to check out the takeaways below after you watch the video.
Keep reading to discover why social media is changing small business for the better.
Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.
Swiftly Changing Landscape
Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.
But LinkedIn? The stodgier cousin of the group? Not so much.
Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job searchers anymore.
Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy.
There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear.
In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys.
#1: Have a plan and a strategy
Big businesses have plans for their Facebook endeavors. They’re focused on strategizing, plotting and forecasting. They have goals in mind and they know the hurdles they’re going to have to jump en route to achieving those goals.
More than 1400 nominations came in from our contest.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.
Social Media Examiner is accepting nominations for its “Top 10 Small Business Facebook Page” contest.
Have you got a favorite small business Facebook page? Keep reading to learn how you can nominate them.
The winners will be promoted in our 94,000-reader newsletter and announced here.