Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.
In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.
Our fifth-annual social media blog contest generated over 600 nominations.
Our panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs were analyzed based on a number of factors, including content quality, post frequency and reader involvement.
With that in mind, here are 10 social media blogs to put at the top of your reading list.
#1: Jon Loomer
Jon Loomer consistently delivers long-form articles, videos and detailed educational content that share an impressive depth of Facebook marketing knowledge.
Are you wondering how your Facebook Page compares to competitors?
What can you do to improve your performance?
Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook.
In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing.
#1: Compare Your Statistics With AgoraPulse Barometer
AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.
The Barometer calculates the average percentage for several criteria based on your last 50 posts. The resulting report shows the score for your Page in black compared with the average score in red for other Pages that ran this assessment.
Information provided in the chart above includes:
Fans Reached. This is the average number of fans who receive your content. Facebook generally shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts.
The company typically relies heavily on advertising and PR to get the word out.
But for its Office 365 product, the team took a different approach.
Using partnerships and social media, Microsoft connected specifically with women business owners – a key audience group.
Rather than directing promotional messages toward them, Microsoft involved them in the process from start to finish.
“It’s definitely innovation within a large matrix organization like Microsoft that hasn’t really done this in the past,” said Penny Delgadillo, senior product manager at Microsoft.
In just a two-month period, the entirely social Office 365 “Your Office, Your Terms” campaign garnered 5.8 million overall campaign impressions and four times more traffic from social sharing than the typical Microsoft campaign.