How can you find a targeted audience and encourage them to join your list?
The answer is to leverage the people who already like you: your Facebook fans.
This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.
Why Use Facebook to Find Email Subscribers?
Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.
Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.
A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.
Or maybe you’ve wondered if you should start a store on Facebook…
Many businesses are using Facebook to sell.
Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you.
#1: Create a Seamless Store Experience on Facebook With a Landing Page App
Before you start selling on Facebook, you’ll need to create a Facebook page and not a Facebook profile.
Using a Facebook page for business not only keeps you in compliance with Facebook’s Terms of Service, but also affords you additional benefits that aren’t available with profiles. For instance, with a page you can add a custom tab using a Facebook landing page app so you can build an online store.
Do you wonder how others use social media to attract customers?
We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.
#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines
If you have a special offer on your website, why not use Facebook to showcase your freebie?
With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.