Six Ways Blogs Are Changing the Web
Call me biased, but blogs are changing everything and WordPress is leading the charge. Millions of blogs have sprung up over the last few years and transformed the publishing world.
This represents a big opportunity for your business.
A Little Context
In the early days of the Internet, websites were static creatures. Once a site was published, that’s pretty much how it stayed. Websites were built by programmers and even minor changes required contacting the designer or a specialized web manager.
Then came the blog.
Blogging turned the once-boring website into an ever-changing, dynamic creature. With the advent of the blog came blogging software and the ability to quickly publish content.
7 Tips for Driving Targeted Traffic With Twitter
Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
- Attention, engagement, conversation and recognition
- Spreading your message far and wide
- Prospects and subscriber opt-ins
- Customers, increased sales and leads
- Media and interviews, which lead to more attention
… and last but not least, an ego boost.
In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:
Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com
It was a classic business beginning. Two friends, some margaritas, and maybe a little cocktail napkin scribbling.
In 2004, Steven Cox sat down with a fellow musician after a gig. Cox’s friend and his wife were expecting their first baby and hoping to buy a house. But as a musician and private instructor, he struggled with making ends meet.
“Playing music doesn’t necessarily pay all the bills, unless you have a really big contract or gig,” Cox says. “My friend was hanging flyers in drugstores and music stores but still not finding enough students.”
Cox, once a full-time musician, worked a day job in IT and management consulting at the time. When he suggested his friend go online to connect with aspiring musicians, the friend confessed, “I’m a musician. I don’t know anything about that.”
With that, Cox began orchestrating TakeLessons.com.
Today, TakeLessons is America’s leading music and voice lessons company—a position reached largely through social media marketing.
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