Sharing: The Art and Science of Social Sharing


Do you create content for your business?

Want to encourage people to share it?

To explore the art and science of social sharing, I interview Bryan Kramer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy.

Bryan will explore social sharing and what marketers need to know.

You’ll discover the different types of people who share, as well as mistakes people make when sharing.

podcast 154 bryan kramer social sharing

Listen as Bryan Kramer shares what marketers need to know about the art and science of social sharing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

11 comments

 
 

Social Sharing: How to Get More People to Share Your Content


Do you publish content online?

Want more people to share your content?

To learn how to get more people to share your content, I interview Mark Schaefer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015.

Mark also co-hosts the Marketing Companion podcast. His latest book is called The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.

In this episode Mark will explore why people share via social media.

You’ll discover what you can do to improve your chances that people will share your content.

“podcast

Listen as Mark Schaefer talks about how to get more people to share your content.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

14 comments

 
 

26 Ways to Use Social Media for Lead Generation


social media how toIs your business looking for leads?

As enticing as the saying is, “If you build it, they will come,” we all know that just because we build a social media presence, people don’t magically start knocking down our door.

Instead, we need to encourage people to come to our social pages and once they’re there, we have to create enough value for them to hang around. And through these repeated exchanges, casual users can become regular visitors as well as valuable leads.

In previous posts, I’ve written A-Z guides to help create the absolute best presence on Twitter, Facebook, LinkedIn and blogs. Now let’s turn our attention to harnessing the power of those efforts for lead generation.

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What Your Business Needs to Know About Social Graphs


social media toolsAre you familiar with the term social graph? Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web?

Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. This will significantly help you be fully prepared when new web technologies are launched.

The term social graph was first used a few years ago by Facebook CEO Mark Zuckerberg, specifically in reference to the Facebook platform. Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them.

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Is RockMelt the Social Web Browser of the Future?


social media tools

Could your web browser replace the need to visit Facebook, Twitter and LinkedIn on a regular basis? To find out the answer, keep reading…

Web browsers have changed considerably over the past 15 years. From Internet Explorer to the upstart Mozilla stealing their thunder and most recently Google rearing its head with an ultra-fast browser, Chrome, the field of play is starting to get crowded.

Obviously, that means it’s time for a new name to join the fray—and with a social twist.

Enter RockMelt.

rockmelt

The RockMelt browser window.

RockMelt is a different breed of browser altogether.

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Six Ways Blogs Are Changing the Web


social media toolsCall me biased, but blogs are changing everything and WordPress is leading the charge.  Millions of blogs have sprung up over the last few years and transformed the publishing world.

This represents a big opportunity for your business.

A Little Context

In the early days of the Internet, websites were static creatures. Once a site was published, that’s pretty much how it stayed. Websites were built by programmers and even minor changes required contacting the designer or a specialized web manager.

Then came the blog.

Blogging turned the once-boring website into an ever-changing, dynamic creature. With the advent of the blog came blogging software and the ability to quickly publish content.

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7 Tips for Driving Targeted Traffic With Twitter


Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon.  The big question is this: How can we get more of that lovely attention we crave?

As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:

  • Attention, engagement, conversation and recognition
  • Spreading your message far and wide
  • Prospects and subscriber opt-ins
  • Customers, increased sales and leads
  • Media and interviews, which lead to more attention

… and last but not least, an ego boost.

In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:

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Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com


social media case studiesIt was a classic business beginning. Two friends, some margaritas, and maybe a little cocktail napkin scribbling.

In 2004, Steven Cox sat down with a fellow musician after a gig. Cox’s friend and his wife were expecting their first baby and hoping to buy a house. But as a musician and private instructor, he struggled with making ends meet.

“Playing music doesn’t necessarily pay all the bills, unless you have a really big contract or gig,” Cox says. “My friend was hanging flyers in drugstores and music stores but still not finding enough students.”

Cox, once a full-time musician, worked a day job in IT and management consulting at the time. When he suggested his friend go online to connect with aspiring musicians, the friend confessed, “I’m a musician. I don’t know anything about that.”

With that, Cox began orchestrating TakeLessons.com.

Today, TakeLessons is America’s leading music and voice lessons company—a position reached largely through social media marketing.

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