Visual Content: How to Create Shareable Images People Love

Do you use images in your social media marketing?

Are you interested in finding ways to create more shareable visual content quickly and easily?

To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim’s also an expert in using visuals for social media marketing. She’s the author of a new book, Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.

Kim explores visual content and how it can enhance your social media marketing.

You’ll discover the importance of using visual content in your social media marketing; the different types of visual content you can create for your brand or business; and the best tools, apps and resources for creating visual content at your desktop or on the go.

create shareable images people love podcast image

Listen as Kim Garst shares how to create shareable images people love.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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How to Create Social Media Images That Support Your Brand

social media how toAre you getting maximum results from your visual content?

Do you use fonts, colors and clever effects to make your company’s images more recognizable?

Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.

In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.

social media images to support your brand

Find out to create social media images to support your brand.

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How to Optimize Your Images to Work Across Social Networks

social media how toDo your images look good on all social platforms?

Are you making different images for each type of social share?

Creating one image that looks good on several networks saves time, money and improves your visibility.

In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.

Why Make One Image?

Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can have a dizzying number of recommended sizes.

Creating separate images to look good on each social channel can be time-consuming and costly.

optimize image for three social networks

Learn tips for optimizing a single image to work across three social networks.

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5 Ways to Improve Social Sharing on Your Blog

social media how to Is your blog content easy to share?

Is your audience interacting with you or just moving along to the next thing?

Making social sharing easy is an important part of creating a successful blog.

In this article you’ll discover five tips to make it dead simple for your readers to interact with your blog content.

#1: Make Pinning Easy

If you have a business blog, you may not think pinnable images are important to your audience, but they are.

People use Pinterest not only for inspiration on what to buy, but as a way to keep track of articles they want to reference again. So definitely start adding pinnable images to your posts, like this one from My Kids’ Adventures!

pinnable collage

The My Kids’ Adventures website uses visuals like this to make it easy for readers to pin their articles on Pinterest.

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5 Ways to Make Shareable Images That Drive Traffic

social media how to Are you sharing compelling images across social networks?

Do you want more engagement and traffic from your efforts?

If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.

In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.

Why Use Images to Drive Social Engagement?

People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.

The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.

All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.

If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.

#1: Give Your Audience What They Need

If you want to encourage engagement and shares, your images have to appeal directly to your target audience.

Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.

Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.

Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.

kim garst tip

Creating an image with a useful tip makes for an instantly shareable piece of content.

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