Are you wondering how you can integrate social media with public relations?
Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.
In this article I’ll share four ways you can use social media to support and enhance your public relations.
Are you wondering how you can use StumbleUpon to drive more traffic to your content?
To learn how your business can benefit from StumbleUpon, I interview Nick Robinson for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He’s also the social media channel manager for SAP Americas.
Nick shares how StumbleUpon works and why it’s different from other platforms.
You’ll learn how to use StumbleUpon to discover shareable content and the type of content that works best.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Would you like to find reliable sources of content your fans and followers love?
This article contains eight tips to help you quickly find great content.
Why Share Other People’s Content?
It’s all about becoming a valuable resource. When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.
And when you have some of your own content to share, people will be more likely to help spread the word.
Here’s where to find valuable content:
#1: Watch Large News Sites
Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.
The Huffington Post has a lot of different categories to draw your content from.
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.