Are you wondering how you can integrate social media with public relations?
Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.
In this article I’ll share four ways you can use social media to support and enhance your public relations.
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.